Matt Lauer doesn't take losing well. ABC's "Good Morning America" is set to beat NBC's "Today" show in ratings for the third consecutive week (after 16 years of "Today" being on top), and Lauer is allegedly so sensitive, he doesn't want anyone uttering the rival show's name around him.
After replacing forming TODAY co-anchor Ann Curry with Savannah Guthrie in a bid to boost ratings, NBC executives may be feeling the hurt Curry displayed in her emotional final show. Ratings for the former no.1 morning show continue to decline despite exclusive rights of the 2012 Olympics. NBC's biggest rival, ABC's "Good Morning America" is expected to land the no.1 spot for the third week in the row according to a report.