Super Bowl Halftime Show 2013 Update: Beyonce, Will NOT Get Paid For NFL Gig
on Jan 29, 2013 12:42 PM EST
Beyonce will not get paid for her highly anticipated performance at the upcoming 47th Super Bowl halftime show which will be held Feb. 3 at the Mercedes Benz Superdome in New Orleans.
An NFL rep revealed that the "Bootylicious" singer was given a budget of $600,000 for production costs, but she will not be receiving an appearance fee for the concert.
Greg Aiello, an NFL spokesman told Mail Online: "We pay the production costs for the halftime show, there is no fee for the artists."
The production costs will likely exceed higher so the 31-year-old will pay the difference out of her own pocket.
Marc Ganis, president of the consultancy Sportscorp Ltd. who has insider knowledge on deals of this type confirmed the report to Mail Online.
"Beyonce will not get paid, but her backup singers, her musicians, all the extras - they will be paid by the NFL production budget."
Ganis cited last year's halftime show headliner Madonna. He said her budget exceeded the production budget given to her by the NFL and it will likely happen again this year. Madonna's halftime show last year featured Nicki Minaj, British singer/rapper M.I.A, Cee-Lo Green and LMFAO.
Ganis revealed that Beyonce's record label or Pepsi- who sponsored the Super Bowl halftime show last year and struck a $50 million lucrative deal with Beyonce last month- might help pick up the tab.
"This means the artists have to pay the difference out of their own pocket - it won't be the act themselves, but their business side. Their record label, or even Pepsi could fund it for Beyonce."
Enstars reported that Beyonce' struck her Pepsi deal which includes what the leading beverage brand called a "creative content development fund." Lee Anne Callahan-Longo, the general manager of Beyoncé's company, Parkwood Entertainment told The New York Times that the deal involves Pepsi sponsoring "any other event Beyonce chooses to be involved in that doesn't necessarily have a direct connection to Pepsi. This may include live events, videos, and a cool photo shoot."
The Pepsi deal involves commercials, print ads, a limited-edition soda can with her image on it, and sponsorship of her world tour this year.
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