May 27, 2015 | Updated at 05:40 PM EDT The Latest Entertainment & Celebrity News

Oreo Outage Tweet Goes Viral After Super Bowl 2013 Power Failure (WATCH OREO COMMERCIAL)

Oreo, the company that aired a hilarious "Cookie or Crème" commercial during the first half of the game, sent out a tweet that read: "Power out? No problem, you can still dunk in the dark." The Twitter send-up was retweeted almost 15,000 times during the Super Bowl power outage.

By Sonya Magett, EnStars on Feb 04, 2013 01:28 PM EST
facebook tweet this pin it plus
Sign Up for Newsletter
  • Oreo Super Bowl 2013 ad
  • Oreo Super Bowl 2013 ad (Photo : Twitter/Oreo)

A power failure during the second half of Sunday's Super Bowl game that caused one half of the power outage at the Mercedes Benz Superdome and the stadium's scoreboards to go out, inspired the creative employees of Oreo to capitalize on the opportunity to grab the attention of millions during the 34-minute power outage.

Oreo, who aired a hilarious "Cookie or Crème" commercial during the first half of the game, sent out a genius tweet that read: "Power out? No problem, you can still dunk in the dark."

The Twitter send-up was retweeted almost 15,000 times and their followers on the social media site jumped from 23,000 to over 70,000 at press time.

The brilliant social media strategy is being lauded in business reports,  and is considered the most clever Super Bowl ad of the night that didn't cost anything. All of the 30-second commercials that aired during the game cost companies up to $4 million.

"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes.

"The big question is, what happens when everything changes, when you go off script?" Hofstetter said. "That was where it got fun."

"They saw a real-time opportunity with the power outage and jumped it, doing so in a social voice true to the Oreo brand," Laurie Guzzinati, a spokeswoman for Mondelez, the new parent company of Oreo, wrote in an e-mail to The San Francisco Gate.

Other brands followed suit, including Calvin Klein and Tide.

"We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePower," Tide detergent company joked in a Tweet.

The blackout proved to be the biggest Twitter moment of the night- over 231,000 tweets per minute were generated during the 35-minute period, according to CNN.

Watch Oreo's Super bowl 2013 commercial titled "Whisper Fight" in the video below


© 2015 Enstarz, All rights reserved. Do not reproduce without permission.

facebook tweet this pin it plus
Contribute to this Story send us a tip send us a tip send us a tip
Sign Up for Newsletters

Around The Web

  • SEARCH ENSTARS

Aaron Hernandez & Tom Brady

Is Aaron Hernandez Using His 'Charm' To Get What He Wants Even From Behind Bars?

Bristol County Sheriff Thomas Hodgson discusses how Aaron Hernandez is a master manipulator.

Sawyer Fredericks

'The Voice' Season 8 Winner Returns To His Home On A Farm In Upstate New York

Sawyer Fredericks may have won Season 8 of 'The Voice,' but he has no intentions of trading his farm life for city living.

Anna and Josh Duggar

Who Were Josh Duggar's victims?

Which sisters were Josh Duggar's victims?

Rumer Willis

'DWTS' Champ Rumer Willis Reflects On Her Journey This Season

Rumer Willis reflects on her 'Dancing With the Stars' journey and why she's 'a bit sad' now.

Nikolas and Elizabeth work to continue trying to keep their secret on the May 27, 2015 episode of 'General Hospital'

Elizabeth & Nikolas Worry That The Truth About Jake Could Still Be Revealed On 'General Hospital'

Elizabeth & Nikolas contine working to keep their secret despite suspicions.

Sawyer Fredericks

'The Voice' Season 8 Winner Returns To His Home On A Farm In Upstate New York

Sawyer Fredericks may have won Season 8 of 'The Voice,' but he has no intentions of trading his farm life for city living.

Thomas Ravenel & Craig Conover

Did Thomas Ravenel Quit 'Southern Charm' After Filming Season 2?

Is Thomas Ravenel done with 'Southern Charm?'

Anna and Josh Duggar

Who Were Josh Duggar's victims?

Which sisters were Josh Duggar's victims?

Rumer Willis

'DWTS' Champ Rumer Willis Reflects On Her Journey This Season

Rumer Willis reflects on her 'Dancing With the Stars' journey and why she's 'a bit sad' now.

Kristen Stewart Robert Pattinson

Reporter Asks Kristen Stewart If She Is Still In Love With Robert Pattinson

It's been nearly three years since their break-up and the media is still wondering what the status is on Kristen Stewart and Robert Pattinson's relationship.

Jill Duggar

What Will TLC Do With Jill Duggar's Rumored Spin-Off Show?

Is TLC going to pull the plug on all of the Duggars?

Stevie J & Joseline Hernandez

'LHHATL' Husband & Wife Stevie J & Joseline Hernandez Go At It On Twitter

There's trouble in paradise with 'Love & HIp Hop Atlanta' stars Stevie J and Joseline Hernandez.

David Letterman

Where To Watch David Letterman's Final 'Late Show' Ever

Watch a free live stream of David Letterman's last 'Late Show' ever.

Jake starts becoming an issue for Sam's relationship with Patrick on the May 21, 2015 episode of 'General Hospital'

Jake & Sam Try To Uncover What Hayden Knows On 'General Hospital'

Hayden's claims about knowing who Jake really is are investigated.

Latest News

Doctor Who

It's Play Time For Twelve On 'Doctor Who', Time Lord Tracks Zygons For Season 9

Some familiar faces may find themselves at the mercy of the sucker-coated aliens in episodes 7 and 8.

Baby Daddy

Is A Famous Broadway Actress Going To Play Tucker's Mom On 'Baby Daddy?'

Could a famous Broadway star make an appearance on 'Baby Daddy?'

Ciara

Ciara Introduces Her Boyfriend To Her Baby

Ciara introduces her baby to her beau Russell Wilson.

Brandi Glanville

Brandi Glanville Will 'Get Nutty' About Everything But LeAnn Rimes & Eddie Cibrian

Brandi Glanville is sticking to her no-bashing policy -- but only when it comes to LeAnn Rimes and Eddie Cibrian.

Golnesa Gharachedaghi & Mercedes Javid

Golnesa 'GG' Gharachedaghi & Mercedes 'MJ' Javid Dish On 'Shahs' Season Four Reunion

The cast of 'Shahs of Sunset' recently dished on the season four reunion.

Grace Helbig

What Does Grae Helbig Correlate Her New Shorter Bob To?

It's summertime so that means haircuts and Grace Helbig is among the people getting shorter bobs.

Amanda Berry

Cleveland Kidnapping Victims Amanda Berry & Gina DeJesus Graduate High School In Special Ceremony

Two victims from the Cleveland kidnapping received a special honor that they didn't get to experience when they were younger.

Louanne Stephens

Louanne Stephens Celebrates Arrival Of 'Friday Night Lights' Actor To 'Longmire' Set

Two 'Friday Night Lights' reunite for adorable photo on the set of 'Longmire.'

Featured Videos

From Our Partners

Call of Duty Advanced Warfare

'Call Of Duty: Advanced Warfare' Supremacy DLC Adds 4 Maps, Brings Bruce Campbell To Exo Zombies In June

Call of Duty: Advanced Warfare's next DLC, Supremacy, has been announced.

Candy Crush Saga

'Candy Crush Saga' Update Adds 15 New Levels Set In The Aquatic Delectable Depths

A new version of the popular mobile game is available on both the App Store for iOS and Google Play for Android, adding some new aquatic adventure to the game in the form of 15 new levels.

Dragon Age Inquisition

'Dragon Age: Inquisition' DLC 'Jaws Of Hakon' Launches On PS4, PS3 & Xbox 360 Today

EA ad Bioware have today released the Dragon Age: Inquisition Jaws of Hakon DLC for PlayStation 4, PlayStation 3 and Xbox 360.

Dying Light

'Dying Light' Free Update 1.06 Patch Notes: Parkour Challenges, Outfits, Be The Zombie Improvements & More

In addition to the new The Bozak Horde DLC releasing today, Dying Light also received a free content update.

Kholat

'Kholat' Launch Trailer Features Sean Bean Narrating Haunting, Mysterious Game

Developer IMGN.PRO has released a launch trailer for their upcoming title Kholat, which has the distinction of being narrated by the true king of Winterfell, Sean Bean.

The Witcher 3

'The Witcher 3' Free DLC Released, Missing Miners Mission & Alternate Yennefer Outfit Now Available

CD Projekt RED has released the next two Witcher 3: Wild Hunt DLCs announced earlier this week.

The Witcher 3

'The Witcher 3: Wild Hunt' Free DLC Will Add A New Mission & Alternative Look For Yennefer This Week

Two DLC releases are on the way this week, entirely free courtesy of developer CD Projekt.

Bill Simmons

Bill Simmons ESPN Rumors: Grantland Has New Chief

Bill Simmons was unable to work out a new contract with ESPN, and now his website has a new captain.

Colin Kaepernick

Colin Kaepernick Rumors: 49ers QB To Donate To Houston Flood Relief After Getting Blasted Over Joke?

The Houston mayor is mad at Colin Kaepernick over his Instagram joke.

Sevilla

Dnipro vs. Sevilla Highlights: Dnipro 2-3 Sevilla, Analysis, Recap and Match Report [VIDEO]

Ninety minutes of enthralling football saw Sevilla defeat Dnipro 3-2 on Wednesday.

Real Time Analytics