November 29, 2015 | Updated at 03:48 PM EST The Latest Entertainment & Celebrity News

Oreo Outage Tweet Goes Viral After Super Bowl 2013 Power Failure (WATCH OREO COMMERCIAL)

Oreo, the company that aired a hilarious "Cookie or Crème" commercial during the first half of the game, sent out a tweet that read: "Power out? No problem, you can still dunk in the dark." The Twitter send-up was retweeted almost 15,000 times during the Super Bowl power outage.

By Sonya Magett, EnStars on Feb 04, 2013 01:28 PM EST
facebook tweet this pin it plus
Sign Up for Newsletter
Oreo Super Bowl 2013 ad
Oreo Super Bowl 2013 ad (Photo : Twitter/Oreo)

A power failure during the second half of Sunday's Super Bowl game that caused one half of the power outage at the Mercedes Benz Superdome and the stadium's scoreboards to go out, inspired the creative employees of Oreo to capitalize on the opportunity to grab the attention of millions during the 34-minute power outage.

Oreo, who aired a hilarious "Cookie or Crème" commercial during the first half of the game, sent out a genius tweet that read: "Power out? No problem, you can still dunk in the dark."

The Twitter send-up was retweeted almost 15,000 times and their followers on the social media site jumped from 23,000 to over 70,000 at press time.

The brilliant social media strategy is being lauded in business reports,  and is considered the most clever Super Bowl ad of the night that didn't cost anything. All of the 30-second commercials that aired during the game cost companies up to $4 million.

"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes.

"The big question is, what happens when everything changes, when you go off script?" Hofstetter said. "That was where it got fun."

"They saw a real-time opportunity with the power outage and jumped it, doing so in a social voice true to the Oreo brand," Laurie Guzzinati, a spokeswoman for Mondelez, the new parent company of Oreo, wrote in an e-mail to The San Francisco Gate.

Other brands followed suit, including Calvin Klein and Tide.

"We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePower," Tide detergent company joked in a Tweet.

The blackout proved to be the biggest Twitter moment of the night- over 231,000 tweets per minute were generated during the 35-minute period, according to CNN.

Watch Oreo's Super bowl 2013 commercial titled "Whisper Fight" in the video below

© 2015 Enstarz, All rights reserved. Do not reproduce without permission.


Latest News

Apple iPhone 7 Features Rumor

New Design Feature From iPhone 7 May Ignite Controversy

Apple could see controvery in its rumored move to get rid of a standard feature found on today's mobile devices.

Spotify Playlist

There's A Solution To The Spotify Android Issue

Here's a quick and easy to follow fix for Spotify music streaming connection issues on Android smartphones and tablets.

Google Glass 2

Google Glass 2 Patent Reveals Monocle Design Following Release Date Rumors

US Patent document reveals new wearable device that could help save lives.

Amazon Kindle Fire Wins Black Friday 2015

Amazon Kindle Fire 7-inch Tablet Breaks iPad Winning Streak

This mobile device was a huge hit among Black Friday 2015 shoppers, guess what popular item it beat in units sold?

Erykah Badu

Watch Erykah Badu Host The 2015 Soul Train Awards

The annual Soul Train Awards airs tonight on BET at 8 p.m. EDT/ 7 p.m. CDT. Here's how you can keep up with all the action online for free.

Katie Holmes

Will Katie Holmes Return To 'Ray Donovan' For Another Season?

In a recent interview 'Ray Donovan''s showrunner dished about the question of Katie Holmes' return in season 4.

Dog Catches Lobsters In The Ocean

You Won't Believe What This Dog 'Fetches' From The Ocean Floor

The black Labrador Lila, receives some instruction and direction from her owner Alex Schulze, before diving into the ocean.

Awesome Dad

The Art Of The 'Dad Save'

Dad by day and still a dad by night! These awesome Dads just shows why they are our first and only super hero.

Double Parking Prank

One YouTuber's Double Parking Prank Goes (Hilariously) Wrong

Join Joey Salads and his friend Steve as they test the patience of one "unlucky" driver in this really funny "double parking prank".

adorable baby meeting twins

What Happens When A Baby Meets Newborn Twins? Adorable Confusion

Check out the adorably confused look of a baby when he meets twin babies for the very first time. See his adorable reaction.

Real Time Analytics