February 27, 2015 | Updated at 10:11 AM EST The Latest Entertainment & Celebrity News

Oreo Outage Tweet Goes Viral After Super Bowl 2013 Power Failure (WATCH OREO COMMERCIAL)

Oreo, the company that aired a hilarious "Cookie or Crème" commercial during the first half of the game, sent out a tweet that read: "Power out? No problem, you can still dunk in the dark." The Twitter send-up was retweeted almost 15,000 times during the Super Bowl power outage.

By Sonya Magett, EnStars on Feb 04, 2013 01:28 PM EST
facebook tweet this pin it plus
Sign Up for Newsletter
  • Oreo Super Bowl 2013 ad
  • Oreo Super Bowl 2013 ad (Photo : Twitter/Oreo)

A power failure during the second half of Sunday's Super Bowl game that caused one half of the power outage at the Mercedes Benz Superdome and the stadium's scoreboards to go out, inspired the creative employees of Oreo to capitalize on the opportunity to grab the attention of millions during the 34-minute power outage.

Oreo, who aired a hilarious "Cookie or Crème" commercial during the first half of the game, sent out a genius tweet that read: "Power out? No problem, you can still dunk in the dark."

The Twitter send-up was retweeted almost 15,000 times and their followers on the social media site jumped from 23,000 to over 70,000 at press time.

The brilliant social media strategy is being lauded in business reports,  and is considered the most clever Super Bowl ad of the night that didn't cost anything. All of the 30-second commercials that aired during the game cost companies up to $4 million.

"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes.

"The big question is, what happens when everything changes, when you go off script?" Hofstetter said. "That was where it got fun."

"They saw a real-time opportunity with the power outage and jumped it, doing so in a social voice true to the Oreo brand," Laurie Guzzinati, a spokeswoman for Mondelez, the new parent company of Oreo, wrote in an e-mail to The San Francisco Gate.

Other brands followed suit, including Calvin Klein and Tide.

"We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePower," Tide detergent company joked in a Tweet.

The blackout proved to be the biggest Twitter moment of the night- over 231,000 tweets per minute were generated during the 35-minute period, according to CNN.

Watch Oreo's Super bowl 2013 commercial titled "Whisper Fight" in the video below


© 2015 Enstarz, All rights reserved. Do not reproduce without permission.

facebook tweet this pin it plus
Contribute to this Story send us a tip send us a tip send us a tip
Sign Up for Newsletters

Around The Web

  • SEARCH ENSTARS

Tara Wallace

Tara Wallace Addresses Peter Gunz Engagement Rumors & Trip To Barbados

Love & Hip Hop New York star Tara Wallace has addressed speculation that she and her ex Peter Gunz are preparing to tie the knot after he was spotted shopping for an engagement ring.

Carrie Underwood and Mike Fisher

Did Carrie Underwood Secretly Give Birth This Week?

Carrie Underwood has been keeping to herself a lot this week.

Peter Bergman & Eric Braeden

Most Residents End Up At The Hospital With Tensions High On 'Young & the Restless'

The residents of Genoa City for the most part are all at the hospital where tensions will run high.

Castle

'Castle' Stars Nathan Fillion & Stana Katic's Future With Show Still Up In The Air?

It seems that 'Castle' stars Nathan Fillion and Stana Katic still haven't renewed their contracts for season 8, nor has their been a decision on whether or not the show will be renewed.

Samira Wiley

'Orange Is the New Black' Star Samira Wiley Talks Being Told 'I Am Enough'

'Orange Is the New Black' star Samira Wiley was honored with a significant Human Rights Campaign award, with the actress giving a heartfelt acceptance speech.

Mob Wives

Karen Gravano & Natalie Didonato Team Up Against Nat G.

The drama continues and the ladies on VH1's 'Mob Wives' are ready for war.

Mob Wives Reality Star Natalie Guercio

'Mob Wives' Natalie Didonato Proves That Natalie Guercio Is A Liar?

Things between Natalie Guercio and her cast mates are heating up and it looks like there's officially proof that the reality star may be the one spilling everyone's secrets. I

WWE

WWE 'Raw' LIVE STREAM Free: Watch 'Monday Night Wrestling 2015' Online @ 8PM ET

Find out what will happen in the wake of 'Fastlane'

Evan Peters

Should Evan Peters Take Over As Sole Lead of 'American Horror Story'?

Evan Peters is frequently the male lead on FX's 'American Horror Story' but with Jessica Lange out of the picture, could he become the sole lead of the show?

Kendall Jenner and Kylie Jenner

Did Scott Disick Get Kendall Jenner Pregnant?

Another day, another rumor about the Kardashian family.

Bow Wow, Erica Mena

Bow Wow Checks Future Wife Erica Mena 'Always On Your Phone!'

As CSI: Cyber actor Bow Wow (real name Shad Moss) and Love & Hip Hop New York star Erica Mena gear up for their spring wedding, they're sharing more of their special moments with millions of fans on social media.

Meri and Kody Brown of 'Sister Wives'

WATCH As Meri Reveals Her Divorce Intnetions To Kody For The First Time On 'Sister Wives'

It's been shocking to fans of Sister Wives that Meri made the decision to divorce Kody after two decades being his only legal life, and finally, the moment she revealed her painful choice has been made available to fans.

Mike Comrie and Hilary Duff

Hilary Duff Has Officially Filed For Divorce From Estranged Husband Mike Comrie

After one year of separation from her estranged husband, Hilary Duff has ofically filed for divorce from Mike Comrie.

Spencer's Life is in danger on the Feb. 25, 2015 episode of 'General Hospital'

Spencer's Life Hangs In The Balance On 'General Hospital'

He was supposed to be having the most epic birthday party a 10-year-old boy could hope for, but Spencer's (Nicholas Bechtel) celebration has quickly turned into what could be the last he will ever experience on General Hospital.

Matthew Atkinson

Austin Is Fine On 'Young and the Restless'?

Things at the police station will become increasing difficult to deal with as Summer Newman Travers (Hunter King) continues to freak out.

Latest News

Chad tests Abigail to see how far she will go to keep Ben out of prison on the Feb. 27, 2015 episode of 'Days of Our Lives'

Abigail's Loyalty To Ben is Put To The Ultomate Test On 'Days of Our Lives'

She wants nothing more than to keep her boyfriend Ben (Robert Scott Wilson) out of prison following his assault on Chad (Billy Flynn), but Abigail (Kate Mansi) could find herself tested greatly when she goes to try and convince Chad to cooperate on Days of Our Lives.

Tim McGraw

Tim McGraw Dishes On Surprise From His Daughters & Emma Stone's Mom?

Tim McGraw's family is proud of what he did in Los Angeles this week.

Once Upon a Time

Will 'Once Upon a Time's Regina 'Redeem' Herself As She Searches For Happy Ending?

Regina (Lana Parrilla) may be redeemed in the upcoming second half of the season on ABC's 'Once Upon a Time.'

Jeff Bridges

Will Jeff Bridges Star In The 3rd Season Of 'True Detective'?

'True Detective' might have just found a star for its third season this week.

Greg Rikaart & Camryn Grimes

Austin Is Really Dead On 'Young and the Restless'?

The tensions continue to rise at the hospital where Summer Newman Travers (Hunter King) will get word on her husband and Lily Winters Ashby (Christel Khalil) will dig into Hilary Curtis Winters (Mishael Morgan).

Bobbi Kristina Brown & Nick Gordon

Bobbi Kristina Brown's Boyfriend Still Coming For 'Part Time' Dad Bobby Brown

Bobbi Kristina Brown's boyfriend, Nick Gordon, is still livid that her father, Bobby Brown, won't let him visit her in the hospital, so he's bringing out all of the family's secrets via Twitter.

Penny Dreadful

Frakenstien & Caliban Joining Forces On 'Penny Dreadful'?

Showtime has released two more posters for the second season of Penny Dreadful', this time pairing creator and creature Victor Frankenstein and Caliban.

Carrie Underwood

Carrie Underwood & Her Baby Boy Add Watershed Festival To 2015 Tour

Carrie Underwood and her baby boy just added one more stop to their 2015 tour later this year.

Teen Mom

Will Farrah Abraham's Boyfriend Appear On 'Teen Mom'?

Farrah Abraham may be in a long distance relationship, but that probably won't stop her boyfriend from appearing on Teen Mom this season.

Kanye West & Kim Kardashian

Kanye West Brags About 'Practicing Really Hard' For Second Child

Only One rapper Kanye West has had a few candid moments this week and the top two are arguably his discussion on his and wife Kim Kardashian's intimate moments, and a confession that he was once jealous of Uptown Funk singer Bruno Mars.

Featured Videos

From Our Partners

Aaron Hernandez

Aaron Hernandez Murder Trial LIVE STREAM FREE Day 17: Dancing Hernandez Seen On Video Before Odin Lloyd Killing

Aaron Hernandez, the ex-New England Patriots star tight end who stands accused of orchestrating the murder of Odin Lloyd, and pulling the trigger in his shooting death, will be back in court again today at 9:00 a.m. Follow Day 17 of the court proceedings free here.

Cole Hamels

Boston Red Sox Cole Hamels Rumors: Phillies Trade Not Important To BoSox Right Now

Red Sox continue to make offseason splashes, but have "no urgency" to move on Cole Hamels.

Call of Duty

Call Of Duty Advanced Warfare Havoc DLC Now Available For PS4 And PS3 After Xbox Exclusivity Period Ends

The Call of Duty: Advanced Warfare DLC Pack Havoc, which launched as an Xbox exclusive, is now available on PlayStation.

Derrick Rose

Derrick Rose Injury Update: Bill Walton Tells Bulls Star To Take Yearlong Sabbatical [VIDEO]

One oft-injured former athlete has some advice for current oft-injured Chicago Bulls superstar Derrick Rose: Leave the game.

Dez Bryant

Dez Bryant Rumors: Mom Defends Dallas Cowboys Free Agent Despite 2012 Domestic Dispute [VIDEO]

Dez Bryant allegedly threatened his mom in 2012, but the two have reconciled, and she is defending her son amid the video controversy.

Josh Hamilton

Josh Hamilton Relapse Update: Suspension Likely After Admitting To Cocaine, Alcohol Use This Offseason

The Los Angeles Angels were expecting to miss outfielder Josh Hamilton for the first month of the season while he rehabbed from shoulder surgery, but according to reports their $125 million man will be out for even longer thanks to a recent relapse into drug use.

League Of Angels - Fire Raiders

League Of Angels Fire Raiders Releases In March On iOS And Android Platforms

The extremely popular, somewhat thieving and strangely addictive turn based browser MMORPG League of Angels is coming to mobile devices this March as League of Angels - Fire Raiders, where it stands a very good shot of becoming one of the highest rated apps on the market.

World of Warcraft

Next Hearthstone Expansion To Take Place In Blackrock Mountain? New Patch Info Hints At Molten Core Adventure

New leaked patch notes seem to indicate that the legendary 40 man raid Molten Core might be coming to Hearthstone as part of a new single player adventure similar to Naxxramas.

Ronda rousey

Ronda Rousey Cat Zingano [PHOTOS]: Fighters Meet For Final Photos Before UFC 184 Bout [INSTAGRAM]

The two fighters met on Thursday night for the final photo op before they entered the Octagon. Check out some photos herein.

JJ Abrams

Star Wars Episode VII The Force Awakens: Abrams Speaks Up About Long Wait For Teasers

Star Wars Episode VII: The Force Awakens is coming to theaters in December but except for the long awaited trailer and a few pictures of the Millennium Falcon, there hasn't been much in the way of images or information about the new movie. Director J. J. Abrams explains why.

Real Time Analytics