OUYA CEO and founder Julie Uhrman announced plans to release a new version of the Android-based gaming device every year to keep up with the fast-paced mobile industry.

The upcoming tiny game console successfully gained over $8.5 million in funds through a Kickstarter campaign last year and will be released to its initial supporters in March, according to The Wall Street Journal.  

The OUYA only costs $99, which will help it compete against top competing consoles from Nintendo, Sony and Microsoft.  The latest news of an annual release of the yet-unseen game machine will also help keep the system relevant in a constantly changing market.

Uhrman was quoted by The Verge about the annual plans to release the gaming console for around the same price or even cheaper: "Our plan is to have a yearly refresh of OUYA where we leverage the best-performing chips and take advantage of falling component prices to create the best experience we can at the $99 price point. If we could do it for less than $99, we would."

She went on to add that her company will be working tirelessly to improve the gaming content for the OUYA to avoid the store being overrun by low-quality games.

The OUYA features a variety of game genres accessible only through downloads instead of discs, compatible entertainment applications, an nVIDIA quad-core CPU, and outputs via HDMI at up to 1080p screen resolution, according to Amazon.

People that want to get their hands on the Rubik's Cube-sized console can also visit the company's website, which started pre-orders that will start to ship in April. All other customers will have to wait until the OUYA hits the market in June.

The current list of retailers set to sell the console upon its release are Amazon, Best Buy, Target, and Gamestop, with more likely to follow after the initial launch.

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