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Surface Pro Availability; Sell Out a Microsoft Marketing Tactic?

The 128GB version of the Surface Pro is reportedly sold out at many retailers.

By Dexter Keyton, EnStars on Feb 11, 2013 12:50 PM EST
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Microsoft unveiled its tablet "Surface" on Monday June 18.
Microsoft unveiled its tablet "Surface" on Monday June 18. (Photo : Microsoft Handout)

Microsoft officially launched the Surface Pro on Feb. 9 with a short supply that sold out at retailers across the country.

The 64GB version is still available at many retailers but it appears that the 128GB Surface Pro disappeared quickly. Both Best Buy and Amazon do not list that the Surface Pro is available on their website.

Staples has the 128GB version but as of Monday the retailer lists the product as "currently out of stock."

The Surface Pro is still available on Microsoft's website with the standard price set at $899 for the 64GB version and $999 for the 128GB Surface Pro.

The sellout may have been artificially induced because Microsoft purposely under stocked the device as a way to create buzz around the product and make it seem as if it is in high demand, according to Product-Reviews.

The specs for the Surface Pro include a 10.6-inch ClearType HD Display with 1920 by 1080 resolution. The CPU is a 1.7GHz Intel Core i5 processor with HD 4000 graphics. The device has 4GB RAM and either 64GB or 128GB storage. It also has front- and rear-facing cameras that are 720p. It comes with a full complement of sensors: an accelerometer, an ambient-light sensor, a compass and gyroscope. It has 802.11an Wi-Fi, Bluetooth 4 and USB 3. The dimensions and weight are: 10.81 x 6.81 x 0.53 inches and just under two pounds.

The physical Type Cover keyboard does not come standard on the Surface Pro and will cost an extra $130.

Users reportedly had a problem with the storage space on the Surface Pro since Windows 8 takes up 45 GB of space, which can really take a big hit depending on the version purchased, according to Information Week.

However, Microsoft's device does come with a micro SDXC slot for users that want to boost their storage capacity.

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