Rihanna River Island Collection Debuts at London Fashion Week, Look Book (PHOTOS/VIDEO)
on Feb 18, 2013 11:27 AM EST
Rihanna presented her first fashion line, Rihanna for River Island, during London Fashion Week on Feb.16.
The runway show was held in a former Post Office and after a one-hour delay, the singer sent out a host of models wearing items inspired by her personal style.
The collection of separates included jumpsuits, maxi-skirts with thigh-high slits, bandeau and midriff tops, leather baseball jackets, jumpsuits and swimsuits. The items came in red, neon colors, floral prints and subtle tie-dye prints. The looks were accessorized with hoop earrings and hair bows.
Rihanna's co-designer, Adam Selman, told Vogue UK that they worked together on creating the line via email and phone calls and then attended fittings together after samples were made. Selman worked with the Bajan beauty on developing the collection since June. He also created her personal outfits for her 777 tour and performance look for the Victoria's Secret 2102 fashion show. Rihanna's 777 tour is where she performed in seven cities in seven countries over seven days in November.
Last year, River Island, a British high street brand, collaborated with Rihanna on a fan contest that allowed her fans a chance to win tickets to attend one of her private 777 concerts. River Island live streamed her private concert on their company Facebook page. The fashion brand also provided a download of a bonus track of Rihanna's then number-one single, Diamonds.
Rihanna's hand in fashion doesn't end there- she is set to star in and produce a fashion reality show called Styled To Rock. It will air on the Style Network later this year.
Deadline reported that the singer will personally handpick the mentors and 12 fashion designers who will compete on air a' la Project Runway. Each week, the designers will a look for a celebrity guest who will help select a winning design to compete with. Mentors will meet with the remaining designers after one is sent home each week.
Rihanna appeared on a U.K. version of Styled To Rock, which aired on the U.K.'s Sky Living HD network.
Watch the 9-second clip of Rihanna and her co-designer Adam Selman after the runway show
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