May 29, 2016 | Updated at 01:54 PM EDT The Latest Entertainment & Celebrity News

Matt Lauer, 'TODAY' Host On Ski Vacation As 'GMA' Ratings Increase

Matt Lauer is on taken a vacation during a critical time in the television industry. Lauer, 54, was seen on holiday in Colorado during TV's sweeps period, an important time when the industry does everything they can to boost ratings to help increase their advertising revenue.

By Sonya Magett, EnStars on Feb 21, 2013 12:20 PM EST
facebook tweet this pin it reddit plus
Sign Up for Newsletter
Matt Lauer
NBC "TODAY" anchor Matt Lauer (Photo : Reuters)

Matt Lauer is taking a vacation during a critical time in the television industry. Lauer, 54, was seen on holiday in Colorado during TV's sweeps period, an important time when the industry does everything they can to boost ratings to help increase their advertising revenue.

While TODAY was being beaten in the ratings department by Good Morning America, Lauer was hitting the ski slopes with his children in Colorado. GMA beat TODAY with a whopping 800,000 more viewers than NBC's morning show on Monday, Feb. 18 and a million viewers on Tuesday.

Robin Roberts resumed her morning show anchor duties on Wednesday five months to the day after she went on medical leave to treat MDS, a rare blood disorder she was diagnosed with last summer. It is likely that Roberts' return that day helped GMA trump TODAY again in the ratings department for a third day in the row.

Lauer was photographed buying ski boots in Surefoot, a retail store in Vail, Colo. The news anchor posed with a store salesperson who said Lauer said, "Gimme the best thing you have for my foot." 

The shop's salesman, who is a friend of Lauer's ski instructor, said he was told that the TODAY host is a "solid skier."

Sources told TMZ that Lauer went on vacation because he knew that TODAY would be trumped by GMA with Roberts' return and that he just "doesn't care anymore".

An insider affiliated with NBC debunked the report. The source said that Lauer has always taken a vacation at this time of the year- when his children are out of school.

"Matt took this exact same week off last year and the year before. And other anchors have taken off in Sweeps months before," the source told TMZ.

© 2016 Enstarz, All rights reserved. Do not reproduce without permission.

  • SEARCH ENSTARS

Latest News

Pretty

Pretty Little Liars' Jenna Wants 'Payback', Tammin Sursok Speaks Out

The Pretty Little Liars haven't seen Jenna since high school, but the baddie will be ready to cause a little trouble when she strolls back into Rosewood.

Hawaii Five-0

Find Out If You Should Brace For A Hawaii Five-0 Time Jump This Fall

Will Adam be out of prison in time for the season premiere? Will McGarrett even be out of the hospital? Find out now.

Grimm

Black Claw Headed For A 'Full Out War'? Sasha Roiz Teases Grimm Season 6

What is Renard's next move? Sasha Roiz weighs in on the character's villainous turn.

NCIS: LA

Did Writers Miss Their Chance For A NCIS: LA Baby? EP Explains

Still wondering if 'NCIS: LA' will write in Daniela Ruah's real life pregnancy? Get the latest scoop on a potential Densi baby.

Outlander

Outlander Actress Talks THAT Surprising Return! Will She Appear Again?

Will Laoghaire have a bigger role to play in season 2? Nell Hudson dishes on shocking return.

Real Time Analytics