March 30, 2017 | Updated at 02:10 PM EDT The Latest Entertainment & Celebrity News

Matt Lauer, 'TODAY' Host On Ski Vacation As 'GMA' Ratings Increase

Matt Lauer is on taken a vacation during a critical time in the television industry. Lauer, 54, was seen on holiday in Colorado during TV's sweeps period, an important time when the industry does everything they can to boost ratings to help increase their advertising revenue.

By Sonya Magett, EnStars on Feb 21, 2013 12:20 PM EST
facebook tweet this pin it reddit plus
Sign Up for Newsletter
Matt Lauer
NBC "TODAY" anchor Matt Lauer (Photo : Reuters)

Matt Lauer is taking a vacation during a critical time in the television industry. Lauer, 54, was seen on holiday in Colorado during TV's sweeps period, an important time when the industry does everything they can to boost ratings to help increase their advertising revenue.

While TODAY was being beaten in the ratings department by Good Morning America, Lauer was hitting the ski slopes with his children in Colorado. GMA beat TODAY with a whopping 800,000 more viewers than NBC's morning show on Monday, Feb. 18 and a million viewers on Tuesday.

Robin Roberts resumed her morning show anchor duties on Wednesday five months to the day after she went on medical leave to treat MDS, a rare blood disorder she was diagnosed with last summer. It is likely that Roberts' return that day helped GMA trump TODAY again in the ratings department for a third day in the row.

Lauer was photographed buying ski boots in Surefoot, a retail store in Vail, Colo. The news anchor posed with a store salesperson who said Lauer said, "Gimme the best thing you have for my foot." 

The shop's salesman, who is a friend of Lauer's ski instructor, said he was told that the TODAY host is a "solid skier."

Sources told TMZ that Lauer went on vacation because he knew that TODAY would be trumped by GMA with Roberts' return and that he just "doesn't care anymore".

An insider affiliated with NBC debunked the report. The source said that Lauer has always taken a vacation at this time of the year- when his children are out of school.

"Matt took this exact same week off last year and the year before. And other anchors have taken off in Sweeps months before," the source told TMZ.

© 2017 Enstarz, All rights reserved. Do not reproduce without permission.

  • SEARCH ENSTARS

Latest News

Premiere Of Netflix's 'Santa Clarita Diet' - Arrivals

'Santa Clarita Diet' Gets New Order: Drew Barrymore & Timothy Olyphant's Hit Horror-Comedy Series To Hit Netflix In 2018

Timothy Olyphant and Drew Barrymore's latest show has unexpectedly turned regular viewers into patrons and because of its immense popularity, the dark-comedy series gets an order.

Nintendo Switch

Nintendo Teases Huge Plans For Switch at E3

Nintendo Switch and Nintendo 3DS games are going to be showcased at the upcoming E3 2017 event, as teased by Nintendo of America

General Hospital

General Hospital' Spoilers: Anna's Wicked Sister Returns to Spread More Evil

People's favorite daytime soap opera, "General Hospital" is currently releasing another set of updates regarding the events that fans might expect to happen for the remaining days this week.

The Amazing Race

How to Live Stream the Season 29 Premiere of The Amazing Race

'The Amazing Race' season 29 finally begins tonight on CBS, and here's everything you need to know about the premiere including live streaming information.

Microsoft VIP Lounge At The Hard Rock Hotel

Xbox One Update: Beam Streaming Now Rivals Amazon’s Twitch; ‘WWE 2K17’ Free To Play On Microsoft’s Game Console This Weekend

Microsoft’s major update on Xbox One has something to do with talking and playing online.

Real Time Analytics