June 30, 2016 | Updated at 04:53 PM EDT The Latest Entertainment & Celebrity News

Matt Lauer, 'TODAY' Host On Ski Vacation As 'GMA' Ratings Increase

Matt Lauer is on taken a vacation during a critical time in the television industry. Lauer, 54, was seen on holiday in Colorado during TV's sweeps period, an important time when the industry does everything they can to boost ratings to help increase their advertising revenue.

By Sonya Magett, EnStars on Feb 21, 2013 12:20 PM EST
facebook tweet this pin it reddit plus
Sign Up for Newsletter
Matt Lauer
NBC "TODAY" anchor Matt Lauer (Photo : Reuters)

Matt Lauer is taking a vacation during a critical time in the television industry. Lauer, 54, was seen on holiday in Colorado during TV's sweeps period, an important time when the industry does everything they can to boost ratings to help increase their advertising revenue.

While TODAY was being beaten in the ratings department by Good Morning America, Lauer was hitting the ski slopes with his children in Colorado. GMA beat TODAY with a whopping 800,000 more viewers than NBC's morning show on Monday, Feb. 18 and a million viewers on Tuesday.

Robin Roberts resumed her morning show anchor duties on Wednesday five months to the day after she went on medical leave to treat MDS, a rare blood disorder she was diagnosed with last summer. It is likely that Roberts' return that day helped GMA trump TODAY again in the ratings department for a third day in the row.

Lauer was photographed buying ski boots in Surefoot, a retail store in Vail, Colo. The news anchor posed with a store salesperson who said Lauer said, "Gimme the best thing you have for my foot." 

The shop's salesman, who is a friend of Lauer's ski instructor, said he was told that the TODAY host is a "solid skier."

Sources told TMZ that Lauer went on vacation because he knew that TODAY would be trumped by GMA with Roberts' return and that he just "doesn't care anymore".

An insider affiliated with NBC debunked the report. The source said that Lauer has always taken a vacation at this time of the year- when his children are out of school.

"Matt took this exact same week off last year and the year before. And other anchors have taken off in Sweeps months before," the source told TMZ.

© 2016 Enstarz, All rights reserved. Do not reproduce without permission.

  • SEARCH ENSTARS

Latest News

Dark Matter

Dark Matter WILL Answer These Four Massive Questions In Season 2

The 'Dark Matter' finale left out minds racing. Now, we know for sure that the Syfy series will touch on these four questions.

Kailyn Lowry & Javi Marroquin

The Rumored Love Interest of 'Teen Mom 2' Star Javi Marroquin was Arrested

Find out why Javi Marroquin's maybe girlfriend has been arrested.

Erika Jayne

'RHOBH' Erika Girardi Addresses Bethenny Frankel's Season Six Diss

Find out what Erika Girardi is saying about being dissed by Bethenny Frankel during 'RHOBH' season six.

Tokyo Ghoul Season 3

Will the 'Tokyo Ghoul' Live-Action Movie be Enough for Fans of the Franchise?

The "Tokyo Ghoul" live-action movie has recently been confirmed. However, will the initiative be enough for a fanbase that has been clamoring for a better adaptation of the beloved manga?

Nicole Kidman and Keith Urban

Have Keith Urban & Nicole Kidman's Dreams Of Having Another Baby Been Dashed?

The couple reportedly wants a third child but can't use a surrogate due to religion

Real Time Analytics