Feb 28, 2013 05:38 PM EST By Shiryn Ghermezian

James Franco Blonde Hair at 'Oz the Great and Powerful' Premiere in UK, Photos

James Franco was photographed on Thursday sporting new ginger-colored hair at the United Kingdom premiere of his film Oz the Great and Powerful, held in Empire Leicester Square.

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James Franco was photographed on Thursday sporting new ginger-colored hair at the United Kingdom premiere of his film Oz the Great and Powerful, held in Empire Leicester Square.  

The actor - alongside costars Mila Kunis, Michelle Williams and Rachel Weisz - posed for cameras in a grey suit and his new hairstyle, though he sported the same look at a different event earlier in the month. On Feb. 24, the 34-year-old has the same hair color while attending the NASCAR Spring Cup Series Daytona 500 in Daytona Beach, Fla. He served as the race's grand marshal. 

Oz the Great and Powerful will be in theaters March 8. 

For the Hollywood premiere of his film earlier in February, Franco arrived in a hot air balloon and then took the human-sized travel method to his appearance on Jimmy Kimmel Live. Kimmel's show films next door to El Captain Theatre on Hollywood Boulevard, where Oz premiered. Instead of a red carpet at the film's premiere in Hollywood, the stars walked a yellow brick road to the theater. 

Franco is currently shooting two films, both of which do not have an announced release date, according to IMDb. As I Lay Dying is based on the 1930 classic novel by William Faulker. It is about the death of Addie Bundren, played by Beth Grant, and her family's journey to honor her dying wish of being buried in the nearby town of Jefferson. Franco plays Darl Bundren, one of Addie's sons. The novel by the American author was narrated by 15 different characters. 

The actor is also filming The Third Person, which tells the tale of three interconnected love stories involving couples in three cities: Rome, Paris and New York. Franco will reunite with Oz costar Kunis for the film, which also stars Liam Neeson, Kim Bassinger, Adrien Brody, Casey Affleck and Olivia Wilde.

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