The release date for the upcoming game Disney Interactive was pushed back to August 18.

Co-President of the Disney game John Pleasants told The New York Times that retailers had pushed for an introduction date closer to the holiday season for a "more favorable" launch.

"We could deliver in June if we wanted to," Pleasants said. "Will a two-month timing change help us? Sure, of course. It gives us a little more time to add bells and whistles and make sure it really sings and pops."

The game, which was originally announced first in January, had a previous public release slated for two months earlier that was to happen alongside Disney's latest film Monsters University that hits theaters on June 21, according to The Hollywood Reporter.

Disney Infinity will include many of the classic characters that include Jack Sparrow from Pirates of the Caribbean, Buzz Lightyear from Toy Story as well as Mike and Sulley from Monsters, Inc.

Players will be able to personalize the game by collecting characters, vehicles, and gadgets that are savable to the virtual Toy Box.

The child-friendly adventure game uses a wide range of figures that interact with digital representations of the characters on screen.

The game will reportedly work in similar fashion to the highly profitable toy and game line Skylanders from Activision Blizzard, which has generated over $1 billion in sales since it debuted in 2011.

Disney Interactive will include software, a game board and plastic figurines for the price of around $75, according to Fox Business.

The game will be available in North America on August 18 with a release on platforms that include on Xbox 360, PS3, PC, Wii U, Wii and 3DS.

The new date will likely mean that Disney Interactive will top the lists of the must have toys and games for this year's holiday shopping season.

 

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