July 01, 2016 | Updated at 10:59 AM EDT The Latest Entertainment & Celebrity News

Rudy Giuliani LifeLock Spokesperson; Former NYC Mayor Talks of Identity Theft, VIDEO

Rudy Giuliani, the former mayor of New York City from 1994 to 2001 who famously reduced crime during his term, is the new pitchman for LifeLock, according to ABC News. In the infomercials, Giuliani is seen asking "Looking forward to your tax refund? So are identity thieves."

By Raimundo Ortiz, EnStars on Mar 22, 2013 12:27 PM EDT
facebook tweet this pin it reddit plus
Sign Up for Newsletter
Rudy Giuliani
Rudy Giuliani, "America's Mayor," is the new pitchman for LifeLock. (Photo : Reuters)

Former Mayor of New York City Rudy Giuliani is the new pitchman for LifeLock, according to ABC News.

Giuliani famously reduced crime during his term from 1994 to 2001 and in the new infomercials, he is seen asking, "Looking forward to your tax refund? So are identity thieves." 

LifeLock is an identity theft protection company that was founded in 2005 by Robert J. Maynard. Some of LifeLock's services include identity threat detection and alerts, lost or stolen wallet protection, and surveillance of black markets used to buy and sell the personal information of unsuspecting victims.

LifeLock also has a $1 million guarantee: "If you become a victim of identity theft while you are a LifeLock member we will spend up to $1 million to hire experts, lawyers, investigators, consultants and whoever else it takes to help your recovery. Benefits under the Service Guarantee are being provided under a zero deductible identity theft insurance policy."

LifeLock's Senior Director of Corporate Communications, Tami Nealy, told the news station via email Thursday that Giuliani "has a strong track record of fighting crime, which is why we are working with him." He is being used in a "strategic counsel" role to help LifeLock stay current in fighting the "constantly evolving" threat of identity theft.

Jordan McAuley, author of Celebrity Leverage, had mixed feelings about LifeLock's new choice of representation. He said while Giuliani was popular when he was cleaning up New York's crime-ridden streets, he also became divisive for aggressively pushing his policies.

"Why couldn't they have chosen someone older to go with their demographic? Somebody who everybody likes--what we in the business call a 'Love Boat' celebrity?" McAuley asked.

In 2010, LifeLock was hit with a $12 million fine by the Federal Trade Commission for failing to deliver on the quality of security they advertised as well as refusing refunds to customers, according to New York Post.

© 2016 Enstarz, All rights reserved. Do not reproduce without permission.

  • SEARCH ENSTARS

Latest News

Google Cardboard

Will Google Chrome Get VR Support Soon?

Google is allegedly looking into the possibility of bringing virtual reality to its Chrome platform. Will VR browsing be available soon?

Brooke's resolve is tested on the July 1, 2016 episode of 'The Bold and the Beautiful'

Bold and the Beautiful (B&B) Spoilers: Brooke's Resolve Against Bill Is Tested

Brooke is tested against her resolve to stay away from Bill

Brooke Wehr & Jeremy Calvert

'Teen Mom 2' Jeremy Calvert Posts Photo of Adalynn & Brooke

Jeremy Calvert and his girlfriend, Brooke Wehr, spent time with Adalynn this week.

Baby

The Smart Baby Crib is Awesome, But is it Necessary?

Nest has released a design for a new, advanced Smart Crib concept, which has the potential to fully replace baby monitors. However, is such a product really necessary?

Real Time Analytics