'Breastaurant' Trademark Registered: Official Term Coining Restaurants With Scantily Clad Waitresses?
on Apr 10, 2013 07:22 AM EDT
Owners of a restaurant have registered a 'breastaurant' trademark. Owners of Texas-based franchise Bikinis Sports Bar & Grill now have exclusive rights to use the term "breastuarant".
"Breastaurant" is a term to describe an eatery where food is served by waitresses in racy attire. Famous restaurants such as Hooters and Twin Peaks can no longer use the term to describe their eatery.
Bikinis Sports Bar & Grill CEO Doug Guller said in a press release: "We're really excited about receiving this federal trademark. Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America's ONLY breastaurant®."
Bikinis Sports Bar & Grill currently has 14 "breastaurants" and plans to expand to 50 within the next 5 years. Their waitresses are famous for serving food in low-cut bikini tops and short jean skirts.
Previously, Hooters was one of the few main restaurants known for scantily clad women serving food. However, restaurants such as these have grown significantly in the past few years, including Canz, a sports bar in New York which popped up during the recession in 2008, according to Inquisitr. In just its first year, the restaurant made over $2 million in profits.
Hooters' profits have slightly dropped in light of the recent competition, according Drew Neisser of Renegade Marketing Group.
Renegade told ABC: "Hooters should be very scared. The category can only grow so much. Tilted Kilt and the others are stealing Hooters' customers."
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