Those cryptic trailers for the sixth season of FX's American Horror Story are mostly a lie.

FX Networks CEO John Landgraf spoke with critics Tuesday at the Television Critics Association press tour about the secretive sixth season of American Horror Story. While FX and company have not revealed much about season 6, the teasers released over the past few weeks have been exciting fans of the series.

Now we know that most of those trailers probably won't have anything to do with the actual season. Landgraf revealed Tuesday that the marketing team "went out and created many more trailers than you've actually seen for hypothetical seasons of 'American Horror Story', in different genres, different places. One of them is accurate, and the others are all misdirects."

This definitely explains why the trailers are so different from each other, with one centering on a bug crawling on a woman's face, another featuring an isolated farm and another featuring a baby's crib mobile with a knife hanging from it.

Landgraf did clarify that there is a set theme for season 6, "but we're not going to reveal it because we think it will be fun for the audience to have the surprise this year."

There have been rumors that season 6 might center on a colony of some sort or at least be set during colonial times, with TMZ taking photos from the set that suggest this time period.

Landgraf also spoke about the possible end of American Horror Story and how there could still be many more seasons to go.

"All good things must come to an end, but, so far, as long as Ryan [Murphy] keeps coming up inventive and original and new ideas... [we] can keep going. By definition, it has a beginning, middle and end each season. It's only the limits of your stories and your imagination that ends the show. So only time will tell."

American Horror Story season 6 premieres Wednesday, Sept. 14 at 10 p.m. ET/PT on FX.