I never thought I'd be saying this, but Abercrombie is actually really cute.
For those that know me, no, I didn't get kidnapped by my 15-year-old self and no, Eau Du Abercrombie didn't get to my head.
In the past couple years, Abercrombie has worked towards revamping itself. The company ditched its old CEO and underwent a relaunch of sorts when they substituted half-naked models on a beach somewhere with fully-clothed ones with tattoos. They even abandoned their "no black clothing" policy. In short, the new Abercrombie & Fitch is nothing like the old, which is decidedly a good thing.
Going through the A&F Fall '16 lookbook is like watching a Cinderella story: Finally, the transformation is complete. While there are echoes of old Abercrombie & Fitch in there (namely in that monogrammed sweater) it's not unwelcomed. Thankfully, there's not one moose logo in sight, and certainly no logo-emblazoned sweatpants. Who said change was a bad thing?
The bread and butter of Abercrombie has always been denim and that hasn't changed: The lookbook features plenty of jeans. Instead of the usual fare of torn-up skinnies and boot-cuts, one model is clad in a wide-leg style with a distressed raw hem. Another is in what appear to be carpenter-style jeans. Model Myla Dalbesio (you might recognize her from her Calvin Klein Campaign) is also rocking a thoroughly badass denim jacket that wouldn't look out of place on any street style darling.
Abercombie & Fitch, you've done well.