By Vanessa Frith, EnStars | May 04, 2013 10:03 AM EDT
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Lil Wayne, who was given a deal to promote Mountain Dew, was dropped by PepsiCo on Friday, reports TMZ.
The reasons behind the decision stem from the 30-year-old'shoice of phrasing in the song "Karate Chop" and his subsequent handling off the issues that sprung from it.
In the song the rapper references Emmett Till, a black Chicago native who was lynched in 1955 Mississippi for whistling at a white woman. While the 14-year-old's death became part of the civil rights movement vanguard, Lil Wayne disrespected both woman saying he wanted to harm as much as Till was harmed.
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The lyrics of the song say:."Pop a lot of pain pills, 'bout to put rims on my skateboard wheels, beat that (expletive) up like Emmett Till," Wayne raps.
The Mercury News reports that PepsiCo said the rapper's "offensive reference to a revered civil rights icon does not reflect the values of our brand."Meanwhile, the Associated Press states that his representative calimed the split was due to "creative differences."
The issue was compounded by Lil Wayne's not so apologetic apology to Till's family.
"It's mindboggling to me that they partnered with him in the first place," said Till's cousin Rev. Wheeler Parker Jr., according to the Associated Press. "Major corporations should scrutinize who they endorse, don't let greed or money determine who you sponsor."
This week PepsiCo also had to pull a racist commercial developed by Tyler, the Creator
Child-drawn pictures of the Eleventh Doctor's adventures as shown in "The Time of the Doctor."
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