If you're a celebrity, you're basically obligated to come up with the single most wack baby name you can. Nope, Sam or Jack won't do--you need to get to Apple-level before you can officially consider your baby A-list.

New dad Adam Levine and Behati Prinsloo did just that. They didn't go for a direction, a la North West, or a fruit, but they did go for something equally bizarre -- a very specific color. World, meet Dusty Rose.

OK, so it's not a terrible name. I kind of like it, save for the fact that middle school is going to consist of an endless round of "so, what's your favorite color?"

Looks like Twitter had the same idea.