As either a ploy to make their political affiliations in this election known or as a gentle reminder that Americans shouldn't move north if the election goes south on November 8th, Canada has released their own campaign to remind the US that things aren't so bad. It's a nudge from the US' neighbors up north that "hey, America's already pretty awesome."
The social media campaign consists of a hashtag, a Twitter handle and a YouTube channel, all made by Garden Collective, a creative agency based in Toronto. The videos consist of various Canadians talking about the things they already like about the US.
One particularly jolly man says:
"We're just up here in Canada talking about how great you guys are down there, and we thought we'd just send you a little bit of a love note."
This isn't a marketing ploy by any means. Shari Walczak, the founder of the agency, said the initiative was started as a way to divert attention from a particularly depressing election season.
"Every morning we'd come together at work and there would inevitably be a discussion about another negative piece of news about the election," Shari told The New York Times. "We look at it through a Canadian lens, but all of us have friends, family and colleagues who live in America. We realized they're immersed in it day in and day out and how awful that must feel."
The videos also went hand-in-hand with the hashtag #TellAmericaItsGreat.
Beyonce, the food, (Omg! the food is to die for), innovation, music, parks, sports, hospitality, accents & diversity #tellamericaitsgreat
— Bryna Corcoran (@BrynaTweets) October 16, 2016
Seriously, would it be far better for Americans to move northwards its nice neighbors? How nice it is of Canada, really.