The annual Rose Parade is set to go down today, and here's all the info on where to watch it.

The 2017 Rose Parade begins at 11 a.m. ET (8 a.m. PT) in Pasadena, Calif. The parade, which helps America celebrate the new year, features flower-adorned floats and marching bands that all help lead into the Rose Bowl.

As the organization notes, Dating back to 1890 when members of Pasadena's Valley Hunt Club covered their horse-drawn carriages with fresh-cut flowers from their gardens in celebration of the mild winter of the West, this annual event has continued to grow in size and splendor."

The theme of this year's Rose Parade is "Echoes of Success," which the organization describes as "how our character has developed through the selfless contributions of others," helped by family, teachers, friends or coaches. The theme "celebrates those who have been instrumental in helping each of us and in helping others achieve success."

The Grand marshals for this year's Rose Parade include diver Greg Louganis, swimmer Janet Evans and track and field's Allyson Felix.

The 128th annual Tournament of Roses Parade will air on NBC, ABC, KTLA, the Hallmark Channel, HGTV, Univision, RFD-TV, FamilyNet and Sky Link TV. The parade can also be heard Sirius XM's Rural Radio (Channel 147). The broadcast begins approximately at the same time as the parade's beginning, at 8 a.m. PT/11 a.m. ET.

You can also live stream the parade on ABC, NBC or HGTV through their respective live stream pages (for which you'll need cable subscription information). KTLA has its own free live stream as well.

The Rose Bowl to follow features the USC Trojans taking on the Penn State Nittany Lions, with USC being the favorite.

To live tweet and follow along with others watching the 128th annual Tournament of Roses Parade, use hashtag #RoseParade on Twitter.

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