Selena Gomez and Justin Bieber drama is not over yet. After their great Instagram feud last year, which has been shortly followed by the "Hands to Myself" singer's rehab stint, the ex-couple's spectacle is certainly not over yet.

When news started going around that Selena Gomez and The Weeknd are hooking up, it's only a matter of time before Justin Bieber had anything to say about it. After all, the "Love You Like A Love Song" singer has publicly meddled with his ex's love affairs by giving unsolicited advices and statements.

And the "What Do You Mean" singer did not disappoint. For him, the rumored new relationship of his ex with The Weeknd is anything but true.

As reported by TMZ, Justin Bieber has strong belief that his ex and The Weeknd's supposed relationship is all marketing strategy. According to the "Love Yourself" singer, the "Same Old Love" singer already has a pattern for this kind of stuff. Remember her short-lived love affairs with Zedd and Nick Jonas?

Supposedly, Selena Gomez always date musicians whom she wants to have music partnerships with. And the female singer is believed to be already working on this with her new lover.

Taking about ex-lovers, The Weeknd's previous girlfriend, Bella Hadid quickly unfollowed Selena Gomez on Instagram. According to Elle, the supermodel unfollowed Selena after pictures of the rumored couple smooching publicly started spreading like wildfire online.

There will certainly be consequences here since Gigi Hadid's younger sister and the "Come & Get It" singer belong to the same circle of friends. Both girls are a close part of the much coveted Taylor Swift's squad.

Now, whether the relationship between Selena Gomez and The Weeknd is indeed true or not still remains to be seen. But basing on Justin Bieber and Bella Hadid's reactions, maybe there is really something out there.