Beyonce is sexy as the new poster girl for H&M's ad spring/summer ad campaign but prior to the release of the new ads, the Grown Woman singer was "furious" with the Swedish fashion brand for wanting to downsize her famous curves in the pictures.

According to an insider, the 31-year-old demanded the global brand to use the original natural photos that were taken of her after she learned that the images they were going to use were retouched.

"When Beyoncé found out they had edited the way her body really looked, she hit the roof," a source told UK's The Sun on May 29.

"She's a true diva and was furious that she had been given such a snubbing," added the source. "Her people refused to give the pictures the green light so H&M were forced to use the originals."

A rep for H&M told The Sun there had been "discussions" about the images prior to release with the mother of one and confirmed the final pictures released were not retouched.

"As with all campaigns there are discussions on which images should be used," the unidentified rep told The Sun. "Both H&M and Beyonce are very happy with the final result."

Enstars reported that H&M and Beyonce both announced she will appear in ads for the summer 2013 collection she co-designed. Print, billboard ads and television commercials have been released since the announcement in March. The head designer for H&M, Ann-Sofie Johansson, said the women's collection Beyoncé helped create is "full of her own personal style."

Beyonce spoke to Women's Wear Daily, the fashion industry's leading trade publication, about her tropical getaway-themed photo shoot. She was shot by famed fashion and celebrity duo Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas.

"It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," Beyonce told WWD.

H&M's CEO, Karl-John Persson, admitted in an interview with Metro thatw as published Wednesday that the company has used models that are too skinny in the past. He said the global retail chain had "a huge responsibility" toe xplain why they used a plus-size model in a new swimwear ad.

"I don't think we've always been good," Persson said. "Some of the models we've had have been too skinny."

Tags: Beyonce