Apr 12, 2017 02:54 AM EDT By Annavi Salvador

‘Fate of the Furious’ claims top spot in TV advertising

The amount place for the eighth installment of the “Fast and Furious” has an estimated media value of $7.13 million.

The amount place for the eighth installment of the “Fast and Furious” has an estimated media value of $7.13 million.
Photo Credit Mike Coppola/Getty Images for Universal Pictures

Universal Pictures has spent heavily promoting "Fate of the Furious."

It is reported F8 has claimed the top spot in spending in TV advertising for the second week in a row.

The amount place for the eighth installment of the "Fast and Furious" has an estimated media value of $7.13 million. This includes 1,412 national ad airings across 42 networks from April 3 to 9 according to Variety Movie Commercial Tracker which is powered by the TV advertising attention analytics company iSpot.tv.

"Fate of the Furious" was promoted heavily during NBA basketball games. However, TV advertising during the episodes of Fox's "Empire," ABC's "Modern Family," and Comedy Central's "The Daily Show With Trevor Noah" was also noted.

Other movie titles that spend a minimum of $100,000 for TV advertising for the same period are "Smurfs: The Lost Village" with $5.79 million, "Going in Style" with $3.9 million, "The Circle" with $3.2 million and "The Promise' with $3.08 million. Figures are from iSpot.tv which is a real-time TV advertising measurement company which captures data from 10 million smart TV screens.

The amount spent on TV advertising may have paid off for "Fate of the Furious." It is expected that the movie directed by F. Gary Gray may reach $400 million or higher at the global box office according to Screen Rant. The eight installment of the franchise is expected to make a different direction as Vin Diesel's character will betray his family to team up with Charlize Theron's cyber terrorist group. Hobbs (Dwayne "The Rock" Johnson) will ensure that Dom will make atonement for his betrayal.

"Furious 7," gross sales reached $397.7 million when it opened back in April 2015. If "Fate of the Furious" manages to reach the $400 million mark, it will be Universal Picture's second biggest global box office opener. "Jurassic World" is currently the studio's top grosser with $525 million in 2015.

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