May 25, 2017 | Updated at 05:36 PM EDT The Latest Entertainment & Celebrity News

‘Fate of the Furious’ claims top spot in TV advertising

The amount place for the eighth installment of the “Fast and Furious” has an estimated media value of $7.13 million.

By Annavi Salvador, EnStars on Apr 12, 2017 02:54 AM EDT
facebook tweet this pin it reddit plus
Sign Up for Newsletter
Vin Diesel And Michelle Rodriguez Visit Washington Heights On Behalf Of 'The Fate Of The Furious'
The amount place for the eighth installment of the “Fast and Furious” has an estimated media value of $7.13 million. (Photo : Mike Coppola/Getty Images for Universal Pictures)

Universal Pictures has spent heavily promoting "Fate of the Furious."

It is reported F8 has claimed the top spot in spending in TV advertising for the second week in a row.

The amount place for the eighth installment of the "Fast and Furious" has an estimated media value of $7.13 million. This includes 1,412 national ad airings across 42 networks from April 3 to 9 according to Variety Movie Commercial Tracker which is powered by the TV advertising attention analytics company

"Fate of the Furious" was promoted heavily during NBA basketball games. However, TV advertising during the episodes of Fox's "Empire," ABC's "Modern Family," and Comedy Central's "The Daily Show With Trevor Noah" was also noted.

Other movie titles that spend a minimum of $100,000 for TV advertising for the same period are "Smurfs: The Lost Village" with $5.79 million, "Going in Style" with $3.9 million, "The Circle" with $3.2 million and "The Promise' with $3.08 million. Figures are from which is a real-time TV advertising measurement company which captures data from 10 million smart TV screens.

The amount spent on TV advertising may have paid off for "Fate of the Furious." It is expected that the movie directed by F. Gary Gray may reach $400 million or higher at the global box office according to Screen Rant. The eight installment of the franchise is expected to make a different direction as Vin Diesel's character will betray his family to team up with Charlize Theron's cyber terrorist group. Hobbs (Dwayne "The Rock" Johnson) will ensure that Dom will make atonement for his betrayal.

"Furious 7," gross sales reached $397.7 million when it opened back in April 2015. If "Fate of the Furious" manages to reach the $400 million mark, it will be Universal Picture's second biggest global box office opener. "Jurassic World" is currently the studio's top grosser with $525 million in 2015.

© 2017 Enstarz, All rights reserved. Do not reproduce without permission.


Latest News


Star Wars Production Legend Dennis Muren On The 40th Anniversary: “I Had No Idea It Was Going To Be A Success”

In honor of the 40th anniversary of the original 'Star Wars' movie release, production legend Dennis Muren discussed what he went through to make the legendary film.

Love Actually

Social Media Celebrates #RedNoseDay With Help from NBC Special and 'Love Actually' Reunion (VIDEO)

Today is Red Nose Day, and social media is already buzzing with Tweets from celebrities who are sharing in the festivities. The 'Love Actually' cast has even reunited for a special sketch in celebration that will air tonight on NBC.

Chris Cornell With His Wife Vicky

Chris Cornell's Wife Shares Open Letter to Her Late Husband: 'You Were Right When You Said We Are Soulmates'

In an open letter shared on, Vicky Cornell discussed her late husband Chris's recent suicide.

Kim Kardashian Wedding/Honeymoon Pictures

Kim Kardashian Shares Unreleased Wedding Pictures For Three Year Anniversary With Kanye West

Marking the day of their three year wedding anniversary, Kim Kardashian shared some never before seen pictures from her special moments with husband, Kanye West.


The Top 5 Greatest Moments From The Survivor: Game Changers Grand Finale In Videos

Last night Sarah Lacina was crowned the winner of 'Survivor: Game Changers.' Below we take a look at some of the best moments from the show's 34th finale.

Real Time Analytics