The new Snow White movie, a distasteful parody of the Disney classic, has left many people unhappy due to the message it claims to promote.
Model and body positive activist, Tess Holliday, shed some light on the ad of the upcoming English-language Korean film Red Shoes and the Seven Dwarfs. The ad shows a tall and slim Snow White alongside a shorter and fuller-figured version of the character. The text on the advertisement reads, "What if Snow White was no longer beautiful and the 7 Dwarfs not so short?"
"How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? @ChloeGMoretz," Holliday tweeted on Tuesday.
The voice of Snow White is played by actress, Chloe Grace Moretz, who also voiced her opinion on the film's controversial advertisement as well as their marketing plans.
"I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team," the actress tweeted today.
A trailer that was released in March shows a provocative and sexier version of Snow White along with a very uncomfortable scene in which two dwarfs watch her undress and become aroused. Once she is undressed, Snow White reveals her true self as a thin and taller version.
"Ah, now I can breathe," she says while drinking a beverage and lounging on a chair.
Promotional materials claim to suggest the movie helps promote "true beauty" and body positivity. Although, the poster does not reflect the same ideas.
The film screened at the Cannes Film Festival where body image and depictions of women became the topic of discussion. The poster was allegedly shown there as well.
People have been voicing their opinions on Twitter along with criticizing the film.
"As a mother of a teenage daughter and a woman in general this is so so incredibly disturbing. #WTH," said Twitter user @CourtLovesLife.
The film is supposed to come out in 2018.