Paris Hilton's Beauty line is picking up with the two established rivals, KKW Beauty and Fenty Beauty and "The Simple Life Star" is said to be building a larger customer base in the coming days.

The American Heiress had a make-up line to talk about and it was not familiar until she posted a picture of herself posing in front of her line of cosmetics, last month. However brand "Paris Hilton" is seeing a surge in its popularity lately.

 #GirlBoss @ParisHiltonCosmetics

A post shared by Paris Hilton (@parishilton) on Sep 25, 2017 at 9:06pm PDT

Hilton over an interview revealed her idea of expanding the business. The girl boss is also set to release new products to her labels by the end of October. "We just did a soft launch, so I didn't talk about it before. It was undercover" she told E! magazine speaking about the small selection available in the stores. Reportedly Hilton's make-up line project even came up two years before Kim Kardashian's KKW Beauty or Rihanna's Fenty Beauty were launched.

#ParisHiltonCosmetics A post shared by Paris Hilton Cosmetics (@parishiltoncosmetics) on Jun 20, 2017 at 2:35pm PDT

Hilton is excited about the response for her make-up line. " It's exciting-everytime I sent out the orders, within a day or two, they've been completely sold out. This line is inspired by unicorns, and the next line is inspired by mermaids. It's all iridescent and holographic with really beautiful packaging. I always loved glitter and, especially now, I'm loving glitter on a whole new level," she stated.

After expressing her love for MAC Cosmetics, Hilton hopes to bring out a set of good quality products at low prices so that her fans could enjoy them. She is very particular with the texture and wants to make items that are not 'sticky' and more 'comfortable' to wear, as the competitor.

Tags: paris hilton cosmetic line rival rihanna's fenty beauty kims KKW