Dale Earnhardt Jr. will promote both the National Guard and the new Superman movie, Man of Steel this weekend when NASCAR descends upon Michigan International Speedway. NASCAR's 10-time most popular driver will drive his No. 88 Chevrolet SS with the Superman logo on the hood along with National Guard as part of their "Soldier of Steel" game and recruiting campaign.
The Superman paint scheme will be scene at Sunday's race (1 p.m. ET, TNT) and will also coincide with the movie's highly-anticipated release, out Friday, June 14.
What's more, Earnhardt Jr. also ran The Dark Knight Rises paint scheme in this same race last year in promotion of the blockbuster's release, only to win the race and help maximize exposure for the movie.
Will Earnhardt Jr. win again? We'll have to wait and see.
Man of Steel follows young boy, who learns that he has extraordinary powers and is not of this Earth. As a young man, he journeys to discover where he came from and what he was sent here to do. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.
Man of Steel is a reboot of the 1978 version of Superman. X-Men director Bryan Singer helmed 2006's Superman Returns, which was considered a flop and fans of the superhero can expect Man of Steel to also top the versions released in the 1980s, namely Superman III and Superman IV: Quest For Peace, according to MTV.com.
The film stars Henry Cavill as Clark Kent, Amy Adams as Lois Lane and Michael Shannon as General Zod.
Earlier this month, Adams opened up about the film, admitting it will more than deliver.
"I was shaking by the end of it," the actress said in the July edition of Elle UK.
"I realized that I hadn't seen a film with that much action in it since Avatar, so it overwhelmed my adrenal system. Not that it's all just action, but it is a lot of fun," she said.
Watch the trailer for Man of Steel.