A small group of women are upset about Kraft's new marketing strategy but it appears their complaints wont be enough to bring the successful campaign down.

The company's new Zesty salad dressing advertisements feature a semi-naked man, as he attempts to use his winsome looks to attract the brand's target audience of women aged 25-54.

One Million Moms, however, has taken offence to the most recent addition to the campaign. A recent print ad shows the male model laying out on a picnic blanket, naked, with the corner of the cloth covering his nether regions. The tagline reads "Silverware optional-Let's get Zesty."

According to the group, the ad is "the most disgusting ad we have ever seen Kraft produce," reports Yahoo!.

Despite these complaints, Kraft does not look like it will be pulling the ad considering the outpouring of support it has received. The male model even has his own Twitter account with around 7,000 followers.

"We wanted to recognize our consumers as more than just moms, but also as women and give her a campaign that has her view Kraft salad dressings in a whole new way," a Kraft spokesperson told Yahoo!.

Some women see the use of the male body as a selling point a good example of "turnabout fair play," reports the Huffington Post. According to these women, if there can be half naked women in ads without people getting upset, why can't there be half naked men.

Tags: News