Kim Kardashian West was criticized for releasing the same beauty product as that of her youngest sister, Kylie Jenner. Fans didn’t hold back when they blasted Kardashian for being a copy-cat.
KKW vs. Kylie Cosmetics
It was only a matter of time before Kardashian's brand, KKW Beauty and Jenner's line, Kylie Cosmetics, went head-to-head with their products. The time came when Kardashian announced she was coming out with concealer kits on March 23. Her mother, Kris Jenner, and her grandmother Mary Jo, who the family lovingly refers to as MJ, were in the promotional snapshots Kardashian released to support the concealer kits.
Interestingly enough, Jenner released her own concealer line that featured 30 different shades before Kardashian’s announcement. Kardashian didn’t mention that she was working on a new line of concealers until weeks after Jenner released hers.
The Fans Speak
Fans are clearly Team Kylie despite Jenner being blasted for releasing $360 makeup brush sets. It didn’t take long for fans to hop on Twitter and share their thoughts.
One fan questioned Kardashian’s motives and said there are other products out there Kardashian can promote.
Why is Kim Kardashian bringing out concealer kits when Kylie’s already got concealers out, I don’t get it why copy your sister, surely there’s something different you can think to release?? — Mica (@mica_sky) March 13, 2018
Another said Kardashian's copy was worse than Jenner's as Kardashian released roughly half the number of options Jenner did.
Not only is Kim trynna steal Kylie’s hustle she only dropping 16 concealer shades when her sister dropped 30 she’s about to get dragged. — Tiffany (@____TIFF_) March 13, 2018
One said both releases are proof that the sisters are beefing with one another.
I feel like there’s a sister feud between kim and Kylie, now kim is about to sell concealer — verooo (@BrooklynPetite_) March 13, 2018
Another added they would do a comparison of both products to see which one really was the best.
when Kim K's concealer comes out I want to film a video testing hers and Kylie's concealer against each other — CHAO GARDEN 2018 (@rissahi) January 11, 2018
One suggested the famous sisters are actually on the same team and releasing identical products under different names.
What if Kim’s new concealer is literally the same as Kylie’s but repackaged & they just finessing us. We’ll see when the color range releases. I need a comparison when it’s released as well. — (@tavoxbeauty) January 8, 2018
Another said Kardashian should be crowned for her immaturity when it comes to competing against Jenner.
Kim K is the queen of petty. I know I’m not the only one who peeped her “new product” which is clearly concealer on Snapchat just a month after Kylie dropped hers . — | QueenB | (@MissBrii_xO) January 7, 2018
Interestingly enough, one fan was already convinced they would choose Kardashian’s concealer instead of Jenner’s months before Kardashian even confirmed her release date.
i’ll buy kim’s could concealer over kylie’s any day — jamie // 7 (@impenguinjamie) January 7, 2018
A few fans said they both should have several seats because they’re competing with Rihanna’s cosmetic brand, Fenty.
First Kim takes out these gold highlighters , not Kylie got 30 shades of foundation & concealer They forgot THEY NOT FENTY #rirididitfirst @fentybeauty — Yomii (@yomiraco) December 7, 2017
Of course Kylie tryna come with the 30 shades of concealer. Rih got her and Kim beat and now they’ll do whatever it takes, even if it means replication lol stupids — (@Taylor_Daynee) December 7, 2017
Am I the only one who thinks Kim k is copying fenty beauty with the glosses like when did she or Kylie use clear glosses !?! Don’t understand — Lil $hawtyy (@_ceciliaarose) January 31, 2018
Still, Jenner has moved on and introduced yet another product for Kylie Cosmetics as the brand is inching its way to making half a billion dollars.
Are They Always Competing?
This isn’t the first time the two have made major moves around the same time. Kardashian and her husband Kanye West welcomed their third child via a surrogate just before Jenner confirmed she was not only pregnant but that she delivered her daughter.
Kardashian’s daughter, Chicago West, was introduced to the public in Jenner’s video that revealed she gave birth to baby Stormi.
Despite having similar cosmetic lines, Kardashian reminded Jenner she was still the big sister.
“I need to school you on what your vagina is going to feel like,” said Kardashian to Jenner.
On top of that, Khloe Kardashian is pregnant with her first child and is scheduled to deliver her next month.
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