By EnStarz Staff Writer, EnStarz | Mar 23, 2012 10:36 AM EDT
Movie theater advertising giant Screenvision will be showing a popular spoof trailer which aired on an ABC Jimmy Kimmel special just after the Oscars for a monthlong run at more than 5,500 movie theater screens.
The spoof entitled “Movie: The Movie” featured a cast of Hollywood celebrities in various over-the-top situations. On YouTube, the 9-minute trailer has gotten more than 14 million views as of March 23.
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The trailer will be shown in 650 theaters and 5686 screens, ABC said Friday.
The trailer first aired on “Jimmy Kimmel Live: After the Academy Awards.” ABC says it is working in partnership with Screenvision to bring the trailer to movie screens.
Watch the trailer below:
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