Kim Kardashian-West is currently promoting a new addition to KKW Fragrance set to launch on November 8 at 12PM PST. In fact, fans of the fragrance brand can enjoy 20 percent off KKW Vibes Fragrance until October 31.

However, amid Kim's back-to-back promotion of collaboration fragrances with her sisters, her latest promotion may have the internet going wild over an entirely different reveal -- her sister, Khloe Kardashian's brunette curls!

KoKo has the internet's attention by going back to her dark roots and going for big curls in her beauty brand collaboration with Kim. The Kardashian sisters are back posing together for their Diamonds Collection.

The Kardashian sisters looked glamorous in matching pastel-colored cat suits and voluminous bombshell curls. Both Kim and Kourtney kept their natural deep brunette locks while KoKo took a dramatic turn by getting out of blonde's way and turning to warm, chocolate brown tresses.

The celebrity hairstylist behind the look is reportedly Chris Appleton along with their creative team and the Kardashian sisters. Luckily for them, they were able to convince Khloe to rock dark hair again to match her sisters.

However, they all wanted a curly look that is elegant and flattering. Appleton added that KoKo was "really excited" to transform into a brunette. He also pointed out how he enjoyed "bringing bouncy hair back for 2020 with the three sisters" -- a look that is "strong" and "powerful."

Is Kim Jealous?

Kim is a breath of fresh air, as she swoons over Khloe's look for the campaign as well. She took to twitter to thank her sister for her willingness to change her hair for the shoot.

On the other hand, the beauty mogul announced that the collection is close to her heart, being able to do it with her sisters. She previously launched perfume collabs with her makeup mogul sister, Kylie Jenner, with lip-inspired bottles.

The Kardashian sisters reveal how the fragrances capture their individual personalities. Khloe shared how she wears the day-to-night scent non-stop every day because it smells of inspiration.

Meanwhile, amid all the commotion about the fragrance and Koko's hair, Khloe took to Instagram to confess that she did not really ditch her platinum blonde for Kimmy.

Yes, it was just a wig!

Tags: kim kardashian west Kimoji KKW fragrance KKW Khloe Kardashian Celebrity Hairstyles Hair Ideas