With the holiday season approaching, we are all expecting glitzy, gift-hawking campaigns that yell Thanksgiving or Christmas.
Charlie XCX is decked out in the latest lingerie designs of the season. But this is not the first time she will be raunchy posing for a picture.
For her first lingerie modeling campaign, the singer-songwriter is saddling up in a rodeo-themed shoot for a luxury underwear brand, Agent Provocateur.
The 27-year-old Essex-raised pop star clad in a number of racy lingerie sets accessories with bedazzled gloves, cowboy hats and bucking broncos.
Agent Provocateur tapped Charli, real name Charlotte Aitchison, to "pay homage to country-western and the Deep South with a Rhinestone Rodeo" for its Holiday 2019 collection.
The photos will make any being's heart rate faster and maybe even convince you that you need a $1,000 bra.
In one photo, Charli wows in an all-red number that includes a lacy bra and panties with chaps, completing the look with a cowgirl hat.
In another image, it showed how confident she was handling the reins on the mechanical bull as she puts on a barely-there pink lingerie outfit.
One snap, on the other hand, showed her posing inside a lasso wearing an all-black ensemble, which also includes suspenders and stockings.
The "Boom Clap" singer described the experience as "iconic," as she worked under the creative direction of Sarah Shotton.
"Nothing says Christmas like naughty and nice with a dash of cowgirl," Charli XCX said. "I love all these pieces so much, and this whole shoot day was so wild. So fun. It was a pleasure to work with such a legendary brand."
Meanwhile, the British lingerie brand promoted Charli even more in a statement and noted that the singer "sleighs like a rodeo queen."
The "Fancy" writer epitomized the AP as an LGBTQ+ icon who commands the spotlight with power and Grace.
When the band was asked why they chose Charli XCX, Shotton explained that they have always been huge supporters of the Engliosh songwriter.
"I've always been a huge fan of Charli's, and we couldn't imagine anyone better to collaborate with to become our AP Rodeo Queen - she was a natural. We wanted to bring some cheeky AP fun and sexiness to the holiday season," Shotton said.
It is a big year for the Charli XCX because she got several other projects going on, including a Netflix series about the band she signed under her label, Nasty Cherry.
Charli admitted that she admitted she feels "nervous" about the launch of her own show.
"It's my first foray into this, and honestly, none of us knew what we were doing. I started this project in the midst of being in between things," she explained.