Jay-Z is currently filming his new music video for Picasso Baby in Manhattan at the Pace Gallery in the Chelsea neighborhood. (Watch the video below.)
Performing for six hours straight, Jay Z has been a live art piece, as fans surrounded the rapper on the video set. Also on set were notable celebrities such as Judd Apatow, Girls star Adam Driver, George Condo and Marina Abramović.
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Picasso Baby is the second track on his new Magna Carta Holy Grail album.
Lucky fans received an invite, which read: "Please join Jay-Z to take part in his new docu-music video Picasso Baby. Feel free to send the invite around to artists, friends, collaborators, lovers—the only rule is circulation must be kept private! Sadly no tweeting or insta or social."
Of course, everyone who received the invite and attended is breaking the rules, shooting out transmissions from the event live.
Stay tuned for more video and photos from the set of Jay-Z's new rap video.
Watch footage from his Picasso Baby performance in NYC:
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