A woman who seemingly possesses telekinetic powers freaked out patrons of a New York City coffee shop when she sent a man up a wall and wreaked havoc in the store.
What the other customers in the shop didn't know was that they were all set up as part of a prank used to market the remake of the horror film Carrie.
A video of the incident has since gone viral on YouTube. It shows the set up at 'Snice Coffee Shop in New York's West Village, which included a fake wall with attached cables to move the male actor up and down the wall. The cafe, which was filled with actors, also had remote controlled tables and chairs, and spring-loaded pictures and books.
Locals who walked in the shop placed their orders at the counter and while waiting would hear a young woman freak out after a fellow customer spilled coffee on her computer. She yelled at the man in anger "Get away from me!" and thrust out her hand, which appeared to throw him against the wall. As the freaked out customers watched, she also moved tables and chairs with her mind as she backed up and realized what happened. She then gave out a blood-curdling scream that sent pictures and books to the floor.
The stunt was a branding technique by the video marketing company Thinkmodo. It was created to promote the upcoming adaptation of Stephen King's 1974 novel Carrie, where a bullied teen uses her telekinetic powers to destroy her tormenters after they dump pig's blood on her at prom.
Chloe Grace Moretz (Kick-Ass) takes on the lead role originally played by Sissy Spacek in the 1976 version of the film. Julianne Moore palys her mother and the film also stars Judy Greer.
The prank video was uploaded onto YouTube on Monday and had close to 3.8 million views at time of publication.
Carrie brings its powers to theaters Oct. 18.