E!'s hit cable Keeping Up With The Kardashians has seen a steep decline in ratings and it has caused speculation that the show may be in jeopardy of being cancelled.

According to a report, the KUWTK episode that aired on Sunday, Sept. 29 attracted only 1.79 million viewers overall. Only 1 million of those viewers were between the ages of 18 and 49, a demographic that is considered the most important group in the television industry. The numbers represent a stark contrast to the season 8 premiere episode, titled, We're Having A Baby, which garnered 3.02 million overall viewers.

"This is looking really bad for the Kardashians and their show," an industry insider told Radar Online.

"When Kendra Wilkinson's show dropped below 1 million viewers, they dropped it, so the Kardashian reality show is definitely in trouble."

X17 Online reports Kourtney Kardashian and her boyfriend Scott Disick were negotiating heir own spin-off show but that might also be in jeopardy.  

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According to multiple reports, the negative press the show's stars have been getting as of late may play a part in the steep decline in viewership.    

Kris Jenner and Bruce Jenner's divorce rumors and Khloe Kardashian's marital woes play part a part in drawing less fans. (Kardashian's husband Lamar Odom is living outside of their home due to alleged rampant drug use and cheating scandals.)

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TMZ reported on April 24, 2012 that the Kardashian-Jenner matriarch successfully negotiated a $40 million deal with E! for three more seasons of their hit reality show in April, 2012. The contract expires after the E! network films and airs season 9 of KUTWK and its spinoffs in 2015. 

Naughty But Nice Rob later reported on July 15 Jenner and Kim Kardashian are considering leaving the show on "high note" after their contract expires in 2015 with season 9. According to a show insider, the mother-and-daughter team would rather leave fans wanting more instead of renegotiating a new contract and watching the series "die a slow death."

Season 8 is currently airing on E! The KUWTK episode that aired on Sunday, Oct, 6 garnered 2. 3 million viewers, according to TVByThe Numbers.

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