Piperlime Boutique to Open First Retail Store in NYC

Piperlime, Gap Inc's online boutique for clothing and accesories, will open its first retail store in New York City this fall.

The 4,000 square foot Piperlime store will be located at 121 Wooster St in the SoHo neighborhood, Gap announced Wednesday. It will feature brands like Milly, Frye and Citizens of Humanity.

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Little known finds including Tinley Road, Ash and Maison Scotch will also be featured.

""Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this," said Jennifer Gosselin, senior vice president and general manager of Piperlime.

Piperlime.com kicked off in 2006 offering a mix of products, brands and price points.

The boutique appeals to an eccentric and more fashion oriented customers.