Rihanna's video for What Now will premiere on Friday but the singer released photos and a behind-the-scenes clip from the set.

In the clip, Rihanna, who has a mullet haircut, explained what fans can expect from the upcoming video.

"It's gonna be kind of eerie, very creepy because What Now is one of those songs that you could get really boring with the video," she said. "Everybody's probably expecting like a narrative type of video or a love story of some sorts or something really soft and pretty... It's really a little demented."

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The video, which was shot in one day over the course of 22 hours, was filmed in a warehouse in Thailand.

Rihanna's stylist Mel Ottenberg also appears in the behind-the-scenes clip and he described the singer's movement in the video as "exorcism type dances."

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What Now is Rihanna's latest single and it appears on her seventh studio album Unapologetic. The album became her first album to debut at No. 1 on Billboard, when it was released in November 2012.

Scroll through our gallery to see stills from the video.