By Sally Garcia, EnStarz | Jun 12, 2012 01:44 PM EDT
Rihanna posed naked for a giant billboard of her fragrance "Rebelle" featured on New York City's Time Square.
In the sexy ad Rihanna is posing totally naked but wrapping her breasts with her arms to cover them with a seductive look.
"My new fragrance is about taking control but still being a lady. There's a feminine, romantic element to the fragrance -- but there's also a defiant quality in it," Rihanna explains in literature for the product, "I love its duality."
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Rihanna's new fragrance hit stores in Spring and is encased in a similar bottle as her first fragrance.
This is not the first commercial to caught media attention this week.
Recently, the R&B singer shooted a commercial for Armani Jeans and the British tabloid The Sun claimed that she used a body double because her rear was too flat.
Rihanna responded to The Sun on Twitter by saying:
"Ok The Sun Newspaper, this is the only way I could say this to you!!! F--- YOU" she wrote Monday.
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