His hard partying ways appear to be paying off for Party Down South star Ryan 'Daddy' Richards, as a recent stunt which got him in the news has landed him an endorsement deal for a company which reportedly manufactures "sexy" beer bongs.

Ryan 'Daddy' Richards' Funnels An Entire Bottle Of Jagermeister?

The 33-year-old Alabama native, who is known for treasuring his own funnel and beer bong on the CMT reality series, was with fellow cast member Mattie Breaux in Panama City Beach, Florida on the weekend on July 12, and after she bet he couldn't chug an entire bottle of Jagermeister, Richards aimed to prove her wrong.

TMZ obtained video of Richards' stunt, which saw him using his prized funnel to complete the stunt, as Breaux stood nearby in a bikini and told him he was going to die. Surprisingly, he finished the drink unscathed, causing both he and Breaux to celebrate his success.

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Now, the move has landed Richards an offer from the website sexybeerbongs.com, which has reportedly asked him to be their spokesman, giving him a percentage of the business, which is reportedly worth tens of thousands of dollars.

The company manufactures two different beer bongs of a sexual nature-a d-g bong, with a replica of some male genitalia on the end of it, and a b-b tube, featuring a replica of a woman's breast.

It is unclear if Richards accepted the deal, as he has not talked about it on his social media pages, however, he may be the first member of the show's cast to receive an offer of the kind.

Party Down South airs Thursdays at 10 p.m. on CMT.