By Jennifer Lee, EnStarz | Jul 16, 2012 06:32 PM EDT
Kim Kardashian and Kanye West continued their public dating show of affection as they christened the reality TV star's latest family-owned boutique.
The couple arrived together in Kim's black Rolls Royce, and quickly exited to put on a show of public affection. Kanye held Kim's hand and they stopped for a number of hugs along the way as an excited crowd gathered for the grand opening, and to catch a glimpse of the two stars.
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Prior to arriving at the event she was sure to publicize the event to her millions of followers on Twitter, tweeting, "Dash LA opens today on Melrose!!!"
She added, "I'm so excited! We've worked so hard to get this going! Can't wait for you all to see it!"
She was strongly supported by sister Kourtney Kardashian, who recently gave birth to her second child, but was keen none the less to publicize the launch. She tweeted, "Wow! Thanks to everyone who showed up today!! #DashLA."
The opening of the new store is the fourth in the Kardashian's Dash chain line, with stores already in New York City's SoHo, and Miami. Both of those stores often attract hoards of keen customers, and the Miami branch featured strongly in "Kourtney and Khloe Take Miami."
It has been reported that the Dash on Melrose will replace the Calabasas location.
However, not everything was a fairy tale for Kardashian and West, as the reality TV star later found out that she had received a parking ticket for leaving her luxury Rolls Royce in a red zone.
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