Actress Blake Lively (Age Of Adaline, The Town) recently launched her own lifestyle website called Preserve. While Lively hopes for the site to cover a broad range of topics, the latest video promoting the project has certainly taken on an artistic slant.

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Preserve went live on Monday and included a two-minute ad created by Bryan Rowland. The ad is set to string music and a reading of Alan Watts' The Nature Of Conciseness. While met harshly for its abstract nature by some critics, the video as a whole aims to present the ideals of Preserve.

The clip begins with a little girl walking by a field at sunset, them sitting against a tree with a notebook, suggesting endless possibility as a vast landscape stretches around her.

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"Let's suppose that you were able to dream every night any dream you wanted to dream," begins the Watts reading, thrusting the clip into a frenzy of different people, places, art, and goods.

The voice-over goes on to discuss an "uncontrolled" dream that would lead one to more and more adventurous dreams, perhaps to mirror Preserve's sense of adventure in pursuing new and creative handmade products.

At the close of the clip, the word "Preserve" appears in frail letters across a dim sky. Other words appear behind and around it, including "now," "style," "craftsmen," "home," "taste" and "family."

The actress discussed Preserve in Us Weekly on July 21, calling the project "part magazine, part e-commerce, hub, [and] part philanthropic endeavor.

"Everyone has a story to tell..." added the 26-year-old, "There's expensive stuff. Inexpensive stuff. And everything in between. But their value, that's up to you. We romanticize it, calling it treasure.

"What we're simply saying," concluded Lively, "Is that we see their worth on every level."

Tags: Blake Lively Preserve Celebrities