Rosie Huntington-Whiteley shared a provocative photo on Instagram to advertise her latest campaign. The 27-year-old Victoria's Secret model is now the face of denim retailer Paige Denim.

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The 5-foot-9 model uploaded a photo in which she appears topless and only wears blue jeans.

"So happy to be the new face of @paigedenim #LIVEINIT #PROJECTINTHEWORKS," she wrote as the caption.

The brand's founder and creative director, Paige Adams-Geller, revealed why the blonde model is the perfect female to represent the brand.

"I've always dreamt of the day that Rosie and I could work together," she told The Telegraph in a new interview. "I've always admired Rosie's sense of style, like, off-duty, I think she always looks so perfect put together. The essence of what she represents is truly the same essence as what the Paige girl represents to me -- someone who is graceful, natural and beautiful and effortless and chic all at the same time."

Yet, Huntington-Whiteley -- who has been in the business for 10 years -- will do more than just model the clothes. She will also provide a lot of input.

"Those days of just standing in front of the camera without an opinion are over for me," the model told the publication. "I've paid my dues with that and I'm so lucky now I get to collaborate with brands where I can bring my creative input to things. It's exciting."

Check out Paige Adams-Geller and the supermodel below:

Tags: Rosie Huntington Whiteley