January 30, 2015 | Updated at 11:55 PM EST The Latest Entertainment & Celebrity News

Amanda Knox Case Update: Meredith Kercher Roommate Gained Support For Innocence Campaign By Hiring ‘Really Good’ PR Team? [VIDEO]

Her final appeals case will go before its final judge later this year, but regardless of the outcome of her trial, American Amanda Knox may still always have the major support of her fellow Americans-with an overwhelming majority believing she is truly innocent of murder.

By Lauren DuBois, EnStars on Aug 25, 2014 02:54 PM EDT
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  • Amanda Knox
  • During an exclusive interview with Robin Roberts, Amanda Knox vowed to fight murder conviction, on GOOD MORNING AMERICA, 1/31/14, airing on the ABC Television Network. (Photo : Getty Images/Ida Mae Astute)

Her final appeals case will go before its final judge later this year, but regardless of the outcome of her trial, American Amanda Knox may still always have the major support of her fellow Americans-with an overwhelming majority believing she is truly innocent of murder.

DNA Expert Says 'Contamination' At Crime Scene Responsible For Knox's Conviction?

According to a new column published on The Huffington Post, Knox's family choosing to hire a P.R. firm three days after she was initially arrested in the murder of her British roommate, Meredith Kercher, back in 2007, has helped to paint a better image of Knox in the U.S.-which has led to the large opinion that she is innocent of murder.

"When Knox was painted as a manipulative sexual deviant by certain parts of the press, Gogerty Marriott was tasked with altering public sentiment....No American journalists were given access to the Knox family without guarantees of positive coverage," the column's writer, Selene Nelson wrote in her August 22 article. "Thus, Knox was turned from promiscuous schemer to naïve college girl, railroaded by ruthless Italians driven by their consuming hatred for anything American."

Drug Dealer Provides Vital Clues To Uphold Amanda Knox Conviction?

"You have to hand it to them-Gogerty Marriott has done a pretty good job," Nelson continued. "Though by no means unanimous, support for Knox in the U.S. media remains relatively high."

Also used to make Nelson's arguments that the American public has been brainwashed into believing Knox's innocence are the University of Washington student's father's comments about hiring a PR firm after she was acquitted of murder charges in 2011, saying at the time that it was "one of the smartest things we ever did."

"By enlisting her friends and family, and targeting specific news organizations to tell the family's story Marriott eventually helped reshape how the world saw the young American," the Puget Sound Business Journal wrote at the time.

Knox, her ex-boyfriend Raffaele Sollecito and a third man, Rudy Guede were all arrested in connection to Kercher's death back in 2007. While Guede was convicted of murder and given a 16-year sentence, Knox and Sollecito both pleaded not guilty and served four years in an Italian prison before their convictions were overturned in 2011.

In January of this year, the Italian Court reconvicted Knox and Sollecito in a retrial that was reportedly focused on DNA evidence. At this trial, Knox was sentenced to 28 years in an Italian prison, while Sollecito was sentenced to 25 years.

Knox and Sollecito are officially appealing their reconvictions, and are set to receive verdicts early next year. If the Supreme Court of Cassation confirms the convictions, Sollecito, who is still in Italy, will be brought to prison.

Know, who resides in Seattle, Wash., would then become the focus in what would likely be a long extradition fight between the U.S. and Italy.

Back at the time of her January reconviction, Knox said she would never willingly go back to Italy and serve her sentence.

"I'm not prepared. I will never willingly go back," she said. "I'm going to fight this until the very end."

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