By Bobby Pollier, EnStarz | Jul 25, 2012 11:42 AM EDT
In the wake of the "Dark Knight Rises" shooting in Aurora, Colorado, the Superman franchise looks to reinvent itself yet again with its latest reboot "Man of Steel." However, while the cards have been stacked against the Clark Kent flick in the past, the stakes may be higher than ever thanks to the deadly movie theater massacre.
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Previously slated to ride the box office title wave of "Dark Knight," many experts are concerned that the negative publicity of the Batman tragedy will hinder the future success of the Superman franchise.
Man of Steel's first big splash was supposed to come this past Friday when the Warner Bros. film's teaser trailer was launched on a grandiose scale. However, any previously anticipated buzz has seemingly come to a screeching halt as the James Holmes case has been overshadowing it.
On the contrary, there are those that still believe the mass shooting will not hinder Man of Steel's relevance on the silver screen.
"I don't see any reason to believe that there will be any sort of direct impact next summer because of what happened in Colorado," Box Office Guru's Gitesh Pandya told E!. "It's too early to say. We have to see what sort of conversations come out of this over the weeks and months ahead, and whether there's any impact on the film industry-the way they complete the film, the way they market the film."
After the apparent flops of the last two Superman films, the odds are clearly not in Warner Bros. favor. However, with Dark Knight directorial genius Christopher Nolan aboard the development team, their chances to strive in the box office are drastically better.
Can the Zack Synder directed blockbuster take off to the unprecedented heights it has obviously been built for? Only time will tell.
"Man of Steel" is set for release in June of 2013.
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