Beyoncé recently put her designer's hat back on and has teamed up with Topshop, the British international retail giant, to create a new line of Activewear. The line is due to launch in fall 2015 and will be the latest business venture to validate Mrs. Carter's reining title as Queen of all pop-icon-queens. Watch out, Elizabeth.
Topshop and Beyoncé's production company, Parkwood Entertainment, have fused their brands to ensure that the upcoming line will share the visions and consistencies that each powerhouse holds by creating a company with 50/50 partnership to produce the clothing. The company, Parkwood Topshop Athletic Ltd, has yet to name the line but said that it will include "clothing, footwear and accessories across dance, fitness and sports categories."
The owner of Arcadia, Topshop's parent company, Philip Green stressed that a partnership with Bey and her team was the key that locked in their newest deal because of who she is and what she represents to her millions of fans. "Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category," Green explained.
In a statement released to the media on Oct. 27, Beyoncé also acknowledged why she chose Topshop to bring her newest idea to life. "I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking."
She added, "Working with its development team to create and produce a technical and fashion-led collection is exciting, and I'm looking forward to participating in all aspects of this partnership."
Expectation will be high for Beyoncé and Topshop to create a line that consumers will love to workout in and with the two of them, we only expect "Flawless" work.
A photo posted by Beyoncé (@beyonce) on Oct 10, 2014 at 6:31am PDT