David Beckham's H&M bodywear line has been incredibly successful thus far and he launched a new set of ads for the underwear.
Beckham shows off his abs and tattoos in the black-and-white shoots as well as the signature underwear he helped design.
The David Beckham Bodywear for H&M line was launched in February in London. The collection focuses on fit, function comfort and design. Designed by David's in-house team and sold exclusively at H&M in around 40 countries worldwide,the collection develops seasonally with new styles, new fabrics and new patterns.
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