By Ryan Buxton, EnStarz | Aug 17, 2012 12:30 PM EDT
Ryan Lochte isn't a man of many words, but he's looking to cash in on the one he likes most - "Jeah!"
The Olympic swimmer has popularized the variation of "yeah" by using it on his Twitter feed throughout the London Games, and now he's applying to trademark the term.
Lochte made his trademark application Aug. 1, according to U.S. Trademark Office records obtained by E! News, and he plans to use it on a host of multiplatform, cross-promotional merchandise.
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It seems Lochte wants to slap "Jeah" on just about anything to make some cold, hard cash. His trademark application lists a wide array of products that could bear his catchphrase, including swim goggles, posters, calendars, mugs, drinking glasses, photos, gift cards, water bottles, workout videos and key chains.
On top of all that merch, the Olympian is also reportedly planning a clothing line that could include T-shirts, shorts, sweatshirts, pants, socks, hoodies, caps, jackets and tank tops.
Lochte's been pretty busy since the Olympics. In addition to his trademark application and appearances on a host of talk shows, he also recently signed on for a guest role the CW series "90210."
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