Kanye West News 2014: 'Yeezus' Rapper & Wife Kim Kardashian Join New Balmain Campaign [PHOTOS, VIDEOS]

It's no secret that 'Yeezus' rapper Kanye West is more than just a lyrical genius and record producer.

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In addition to being one of the best rappers in music right now, West is also an entrepreneur and fashion mogul.

West, who recently tied the knot with reality star Kim Kardashian, are turning up the heat in a new Balmain campaign, and the duo look sexier than ever.

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According to Yahoo!, the newlyweds are sharing their first ever campaign designed to promote the brands Spring/Summer 2015 menswear.

On Monday, the site reported that celebrity photographer Mario Sorrenti snapped the photos and the new pictures are beyond sexy.

Balmain creative director Olivier Rousteing said that we wanted to capture a moment of love.

"Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity - they are the new modernity. This is more than a campaign, it expresses something beyond clothes - it is a celebration of love and friendship. This is a new statement for Balmain."

Both Kardashian and West love Balmain, and they were front and center at the Paris runaway show where Kardashian's little sister Kendall Jenner walked in the show.

 BALMAIN!!!!!!

A photo posted by Kim Kardashian West (@kimkardashian) on Dec 12, 2014 at 5:37am PST

Balmain Spring/Summer 2015 campaign Une photo publiée par Kim Kardashian West (@kimkardashian) le Déc. 12, 2014 at 2:03 PST

West's wife took to Instagram to share the photos, and it's safe to that this new images have gone viral.

The couple has a lot going on, and people can expect to see the dynamic duo working on various new projects in the new year.

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