The iPad Mini release date is rumored to be announced during Apple's September 12 conference. After the new Amazon Kindle Fire HD, consumers have begun comparing it to the best-selling device, Google Nexus 7. However, while the Kindle Fire HD us clearly hi-tech, many wonder how it will measure up against Apple's iPad mini.

The iPad Mini release date could be the beginning of a ground-breaking tablet. However, the Kindle Fire HD also features quality innovations for a relatively small price. The new tablet comes in several varieties. There is a 1920x1200, 1080p HD 8.9 inch display with dual-band, dual-antenna Wi-Fi and Bluetooth technology, but also a large display including 4G LTE capabilities. The 7 inch model comes with a 1280x800 display with 720p HD, dual-band, dual-antenna Wi-Fi, and Bluetooth technology. Both WiFi models come in 16GB or 32GB options. The Kindle Fire HD with 4G LTE comes in 32GB or 64GB options, all models including the free cloud storage for Amazon content.

Even with the great innovations, Brian Marshall of the ISI Group, believes Apple is still going to perform better in sales.

"While Amazon's new products look impressive, we believe Apple remains the dominant vendor/platform of choice for smartphones/tablets," said Marshall.

One reason for the Apple favor is the fact that the iPad Mini company provides hundreds of thousands more apps in their App Store than Amazon does, Apple's iCloud storage, and its synchronization service.

The original Amazon Kindle Fire was also updated with longer battery life, double the memory space, and 40% faster performance. The price was also lowered to $159.00 and is available for pre-order on Amazon.

Kindle Paperwhite features sharper E-Ink. "We've added 62% more pixels and increased contrast by 25%, so whites are whiter, and blacks are blacker," Amazon founder & CEO, Jeff Bezos, wrote on the Amazon.com.

Paperwhite features a built-in light on the front of the device and also comes in a 3G model. The original Kindle was updates with new fonts and 15% faster page turns.

Here are the prices for the new Amazon gadgets.

Kindle Fire (updated): $159
Kindle Fire HD 7: $199 for 16GB and $249 for 32GB
Kindle Fire HD 8.9: $299 for 16GB and $369 for 32GB
Kindle Fire HD 8.9 4G LTE: $499 for 32GB and $599 for 64GB
Kindle Paperwhite: $119
Kindle Paperwhite 3G: $179
Kindle (updated): $69

In a world of continuously evolving technology, the chunky and large iPad of the past is being replaced with a sleek new look, including added features, that many consumers cannot wait to buy.

Though reports suggest that the public is likely to see the unveiling of the iPad Mini on Sept. 12, the product will not be hitting shelves for some time after that.

"Rumors are circulating in the IT market that Apple will launch its 7.85-inch iPad in October with a thinner screen frame to allow the device to feature a bigger display area than other competing products and will also feature a resolution similar to that of iPad 2," reported DigiTimes, citing sources from Apple's "upstream supply chain."

Tags: ipad mini apple Amazon kindle fire hd Kindle