By Ryan Buxton, EnStarz | Sep 13, 2012 11:58 AM EDT
Apple is famous for its signature marketing campaigns and its slick, stylized television commercials, so anticipation for a new ad hit a fever pitch after the iPhone 5's unveiling this week.
Fans of the computer giant thought the commercial had already hit the web as a video claiming to be "leaked by an anonymous Apple employee" began circulating the web, but it turns out the commercial was just a well-executed fake.
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The alleged commercial hit YouTube on Sept. 10 and received attention on Twitter and Facebook, but it has since been deleted by the user who posted it.
An Apple insider debunked the rumor that the video had been leaked by an employee but acknowledged that it had all the hallmarks of a typical Apple ad.
"Wow, I can't believe someone put that together. It's quite clever, but brilliantly fake," a source said. "Apple plans to be more creative this time when it comes to marketing the iPhone 5. That commercial is very 'Apple,' but just not exciting enough."
Retailers and customers alike will likely be incredibly busy in the coming weeks as Apple rolls out its latest gadget and consumers clamor to snatch them up.
Makers of Apple accessories, add-ons and device cases are already scrambling to perfect their iPhone 5 cases based on the gadget's new body design and fill the skyrocketing demand that will come with the phone's release in stores.
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