iOS 6 Maps: Apple Competitors Using "#iLost" Against New App

Disappointment is growing with the new Maps app by Apple and their competitors are jumping on the issue.

"We launched this new map service knowing that it is a major initiative and we are just getting started with it," Apple's Trudy Muller said in a statement. "We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get."

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The Maps app has varying features which includes turn-by-turn navigation with spoken direction and real-time traffic direction. The problem is the maps themselves. Gizmodo called Apple's new 3-D maps a "turd in a very ornate punch bowl." The 3-D image is distorted with a very slow zoom feature.

Apple's competitors are using the failed app to their advantage. TechCrunch reported that Motorola put a post on its official Google+ page showing an image comparing the results of a search in Apple's Maps app versus the results of a search in the Google Maps app on Motorola's Razr M phone. "The real world that's fit for your hand," stated the caption which coupled with a new #iLost hashtag.

"Looking for 315 E 15th in Manhattan? Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn," reads a Motorola tweet.

Samsung hasn't officially joined in the antics, but did post a recent message on Google+ asking those who have used Google Maps on their Galaxy smartphones to "+1" the message.

Problems were to be expected with the release, but users have a hard time wondering how Apple let this one slide. PCMag's Jamie Lendino noted, the app had "trouble finding points of interests as well as even basic street addresses."

Some of the strange image renderings have spawned a Tumblr blog, dubbed The Amazing iOS 6 Maps, poking fun at the errors of the flawed app. There's also a Twitter account, @fake_iOS6maps, which is having a laugh at Apple's expense.

"OK, to be clear: The maps are *inaccurate*, so you have to *use* them, so they will improve. Make sense? The more you get lost, the better," the account tweeted earlier this week.

Apple's previous operating systems were pre-loaded with Google Maps which now requires access through the browser of your iOS device.