Emily Maynard and Jef Holm Split: Third Engagement Over for 'The Bachelorette' Star?

It looks like third time was not the charm for "The Bachelorette" Emily Maynard.

Maynard and her entrepreneur fiance Jef Holm, have reportedy split, according to sources.

Maynard had said Holm was her "soul mate," and her "best friend," but it seems that the couple are no longer planning to spend the rest of their lives together.

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"They're not together anymore. They're probably going to announce it soon, they just need to figure out how to do it," a source told Wetpaint.com.

The split comes months after reports that Holm caught Maynard cheating on him with NFL quarterback Matt Leinart.

US Weekly ran a story claiming that Holm kicked out Maynard from his family's vacation home after he found she was exchanging explicit text messages with another man.

"It was that pro football guy . . . She strung me along and was talking to another guy the whole time!'" Holm told ex-girlfriend Kaylee Shepherd, according to US Weekly.

After the cheating scandal, reports surfaced that Maynard agreed to pay Holm half of her Bachelorette salary to keep their relationship for TV.

If the split is confirmed, this would become the third time Maynard is engaged to someone.

Maynard lost her NASCAR driver husband in a plane crash in 2004. Shortly after his dead, she found out she was pregnant with his child, her daughter Ricki now 7.

Maynard was also engaged to Brad Womack of 2011's "The Bachelor" after he proposed to her on the show.