The right business logo can immediately convey what a business is about to its target audience; and with a little brand awareness, a business logo can spark and define any business' brand identity. 

These days, with all the free logo makers available online, designing a new business logo can be done within a few minutes and at no additional cost to the business. Online designing tools and logo makers allow business owners and entrepreneurs to choose between varieties of fonts, texts, icons and colour schemes when making their logo. Online logo makers, such as the free TRUiC logo maker, make it possible for business owners to design their logo from start to finish. However, before jumping straight into designing a logo, there are a few things to think about to ensure that the final logo design is perfectly suited to a particular business and its brand identity.  

Know your business, brand identity and target market

One of the main functions of business logos is that they provide people with one of the first impressions of a business and its brand, and give people a feel for what the business is all about. A business logo should make an impact on the target audience a business' product or services are aimed at. It is therefore wise to think about the business' name, the provides and services it provides and then how to convey this through a well-designed logo. Business logos should reflect and represent what businesses are about because of their potential to boost a business' brand awareness of their products and services. Business logos should therefore be unique, impactful and memorable. One way of ensuring that a logo design is unique enough is to conduct a trademark search of the logo design using the United States Patent and Trademark Office's (USPTO) website to make sure the logo design is not already used by another business. A logo design that is unique and memorable will help create a distinction between a business and its competitors, and leave a lasting impression on its target market. 

The different kinds of logo, fonts and colour schemes

There are certain techniques to ensure that a business logo makes the greatest impression it possibly can, and this will also in part depend on the nature of the business. One of the first things to know when designing a logo is whether it should be a text-based, a graphic-based or a text and graphic-based logo. Text-based logos are better to use if the business name is the only component of the business logo. This is a good option for service and consulting-based businesses because text-based logos can convey what service a business provides in a very impactful way. Text and graphic-based logos, on the other hand, work well for businesses who can easily convey their product or services through a symbol or icon, like a coffee shop or a plant nursery. A business logo can also leave a lasting impression on its target audience just by the fonts and colour schemes used in its logo. A particular colour scheme can immediately grab an audience's attention. Font should also be clear, easy to read and uncomplicated. The font and colour scheme of a logo design can set the initial tone of a business; choosing a font and colour scheme that matches the personality of a business is always good and something to try and aim for. It is advisable to think about how the fonts and colours of a logo will reflect in black and white, and secondly how the logo will look on a bigger or a smaller scale. However, what's most important is that the logo design is simple and uncomplicated, this way target audiences will quickly notice and recognise a business logo without having to decipher it first.  

TRUiC logo maker 

The free TRUiC logo maker is one of the best logo designing tools currently on the market. The TRUiC logo maker, which has no login procedures, allows business owners to create a unique and personalized logo design within minutes, which they can download and customize again if they so wish, completely free of charge. Unlike other designing tools and services, the TRUiC logo maker is a simple and hassle free experience, provides business owners with professional, high-resolution logos and gives them the option to create numerous logos if they are unsure of the first, or desire a second opinion. TRUiC's logos are scalable and can be downloaded in either SVG or PNG format which means their logos work on almost any platform as soon they are downloaded. The TRUiC logo maker is all about providing the best logo design to suit a particular business, and by simply inserting the business name and tagline, choosing a colour scheme and icon, the logo maker algorithm will generate more than a thousand logo designs for people to choose from and customize. 

Designing a business logo and creating brand awareness centered on this logo is a good way of drawing positive attention to a business. The right logo design, which can easily convey what a business' purpose is, can also quickly set it apart from its competitors. To know more about how to create the best business logo, visit TRUiC's website to find more tips and advice about how to create a professional logo suited for your business.