For any business to truly succeed, it's important to make use of all of the new technologies to stay ahead of the curb and optimize user experience. E-commerce specially relies on taking into consideration the needs of the clients and using new trends to attract them.
Below is a brief breakdown of three new trends which could prove especially beneficial for creating a successful online store.
Facebook shops is a new mobile-first when it comes to e-commerce as companies can establish an online store on Facebook and Instagram at no cost. Using Facebook shops, business owners can connect with clients using WhatsApp, Messenger or Instagram Direct to resolve client queries and to provide support.
These are the benefits of having a Facebook Page shop:
- You can add as many products as you'd like, and you aren't required to upload a product catalogue somewhere else first.
- You are able to customize your product inventory and arrange them into different collections. This way clients can have a look at your Facebook Page shop by category.
- There is open communication between you and your clients because they can message your Page with any queries.
- You can learn more about what clients like because you can see views, clicks, and purchases for each individual product.
Chatbots use AI and language programming software to communicate with people in a manner that really seems natural. They are generally programmed to provide fixed answers to specific queries and are so developed that they can hold a conversation with clients that seems as if they are talking to humans instead of a bot.
Snatchbox offers chatbots for industries that are exceptionally far-ranging. They have a chatbox marketplace where you can choose from existing bots, or search and filter them by category including popular industries such as customer service, hospitality, online store, and education.
Fast web hosting:
Fast web hosting is essential in today's market if you want to improve e-commerce performance. It's a major innovation to improve load speed and that's why it's a vital part of establishing an online store that is optimized for user experience and success. Suggested research: Sitetrail commissioned a team of analysts, led by Adriaan Brits, to analyse consumer sentiment and KPI's that would determine a more reliable global ranking system of the top web hosting providers. Expert reviews like these will go a long way to ensure a business can win on hosting as a key factor.
Average internet speeds around the world are increasing exponentially and web users are becoming less patient with slow load times. In fact, 53% of mobile users will leave a site that has a loading time of less than three seconds and almost 10% of web users will abandon the site after 2 seconds.
Google has also made it clear that page speed is a big ranking factor in search results. For a successful business, having fast web hosting is indispensable and shouldn't be traded for anything else.
Hostgator is one of the biggest and most popular web hosting services in the world and provides shared hosting, dedicated server hosting, VPS hosting and managed hosting for WordPress.
They have a guarantee of a 99.9% uptime and is known as being one of the fastest web hosting services out there.
If you'd like to really grow your online presence and make sure that you make use of new trends to improve your e-commerce, it's a good idea to take the above into consideration and see if it works for you.
Don't be afraid to try new things as the above trends have been optimized not only for users, but also for you. There isn't a lack of customer support so even if you're not experienced in IT, you'll always be able to stay on top of it and use the trends to the best advantage for your business.